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EVERGLOW is a reputation that is perhaps more moderen to the business, however in that point, the collective woman group title alone has confirmed to earn hundreds of thousands of views for his or her edgy tackle Ok-pop. By their debut single “Bon Bon Chocolat” the group discovered an enormous, trusting following, and the video itself went on to realize over 100 million views on YouTube. Whereas that would appear tough to high, the group then went on to his over 100 million with “LA DI DA” and practically 250 million views for his or her hard-hitting monitor “DUN DUN” thus proving themselves as a bunch that refuses to fizzle out after transitioning via post-rookie hype.
EVERGLOW has additionally discovered their music touchdown on South Korea’s Gaon charts, demonstrating the flexibility to be artists who acknowledge the need and energy of streaming. With a number of million month-to-month listeners and over half a billion views, EVERGLOW has had no difficulty being found by mainstream listeners – incomes over 20 award nominations thus far. The six-member group has repeatedly earned large nominations for the Asia Artist Awards every passing 12 months since debut, happening to nab their first large win for Greatest Music Video earlier this 12 months. To accommodate their followers’ want for stay performances, however nonetheless abide by issues of stay venues, EVERGLOW lately carried out their first official live performance (just about) titled Everglow 1st On-line Live performance “THE FIRST” and teasing a sequence of extra Everglow live shows to come back.
Now, EVERGLOW debuted their model new EP Return of the Lady placing them again on the map earlier than the 12 months’s finish and placing collectively a vibrant present with their comeback single “Pirate”. Fulfilling the obligations of its identify, the group takes on a wholesome combination of kinds with repetition-worthy spotlight choreography and a refrain that works its means into your mind for prolonged intervals of time. The music video then goes the additional mile to guard their popularity for each style and musical boldness, bringing a number of gorgeous visuals to their already up-to-par comeback period.
With “Pirate” now out, and the music video approaching over 40 million views, we had the prospect to be taught all about their love for the idea and Return of the Lady by conducting a rapid-fire Q&A with the proficient group.
Your new lead single “Pirate” was rapidly launched as a robust return with a memorable beat and a enjoyable choreography preview – what was the very first thing about that tune that you simply every fell in love with?
YIREN: I instantly knew the tune was for EVERGLOW the primary time I heard it. It was not solely extra fierce than our earlier songs but in addition tremendous energetic like a celebration tune. I keep in mind simply instinctively swaying my physique to the tune.
ONDA: I believe the extremely addictive melody was the most important purpose we fell in love with the tune! I saved singing the half that goes ‘let me introduce myself’ again and again after I heard the tune for the primary time! The tune is tough to neglect, and the extra you consider it the extra you’ll fall in love with it!
The music video has a number of enjoyable ambition as nicely! What would you see felt like a bunch spotlight, and even an expertise, for the “Pirate” video?
E:U: We put plenty of time and effort into the choreography for ‘Pirate’. We’d like so that you can fastidiously take note of the choreography in our music video, in addition to every member’s solo scenes. The solo scenes got here out rather well and also you’ll be capable to see every of our particular person charms.
The idea photographs you launched had been completely spectacular! Very sci-fi meets runway style, and every of your seems and group photographs is so charming – who would you say had one of the best, or most pure time entering into these efficiency personas in your new period?
SIHYEON: I believe every member blended in nicely with the idea in their very own means. We initially thought that the “area pirate” idea is perhaps a bit obscure, however every one among us interpreted it nicely by including their very own distinctive shade to it.
There’s additionally “Don’t Communicate” which has some attention-grabbing and enjoyable retro influences! Relating to completely different many years or explicit kinds of music, what different eras does EVERGLOW hope to include?
MIA: We’re actually prepared to strive any style from any period for EVERGLOW’s general musical vary and variety.
Then we have now “Nighty Night time” which has the at all times dependable energetic EVERGLOW sound – however a little bit slowed down to point out off a enjoyable change of tempo. Are you able to share your favourite half/second of recording that tune?
AISHA: My favourite half from after we had been first recording “Nighty Night time” was in all probability singing, “bunny bunny little bunny”. I actually like the lovable lyrics and dreamy impressed melody. It’s additionally my favourite a part of the tune!
You’re changing into massively influential artists within the streaming period – with over 500 million views throughout your music movies to this point! As your platform grows, how does that change (or have an effect on) your targets as younger artists?
E:U: Music is increasing its territory into the web and cell surroundings rather a lot faster. To maintain up with this alteration, we’re making an attempt to turn into versatile artists that may talk with a wider vary of content material and music for our followers.
In the event you needed to decide a tune out of your new mini-album that greatest represented your life at this very second – what would you select?
ONDA: I believe that will be our title tune ‘Pirate’! It conveys our daring ambition that EVERGLOW will sooner or later lead the world with our very personal model. This ambition displays the hassle we’re placing into EVERGLOW as a bunch, in addition to our dedication to having a optimistic affect on as a lot of our followers as potential.
Lastly, what has been one thing as a bunch that you simply’ve been most desperate to share with the world as Return of the Lady is launched?
E:U: We wish to share our voices via EVERGLOW’s personal distinctive music. We hope you hearken to the lyrics as nicely; we put plenty of thought and particular which means into them!
Return of the Lady is accessible now, and ensure to look at the music video for “Pirate” included above!