Contemporary off the discharge of her debut EP, grown up & grown apart, Los Angeles-based artist Jazzie Younger not too long ago dropped her new single “in actuality” and in the present day, PopWrapped are delighted to premiere its video.
“‘in actuality’ is a track about realizing the truth of a state of affairs that you just’ve romanticized,” explains Jazzie. “As soon as you’re taking the individual that you’ve placed on a pedestal and look at them and your relationship for what it really is as an alternative of what you’ve made it out to be in your head, generally you understand that the model you’re in love with doesn’t exist. I believe we’ve all been in conditions like that, a few of us greater than others. It may be so good to dwell in your rose-colored creativeness, however it could possibly turn into damaging if you’re holding onto one thing due to the potential of the individual, fairly than who they really are.”
Impressed by youthful nostalgia, the dreamy new video options anime-inspired graphics, led by an all-female manufacturing crew. “All of it got here collectively fairly organically,” Jazzie admits. “I talked to the illustrators, Sabrina Valdez and Lacie Kraich, concerning the which means of the track and the tone that I wished the video to have. We additionally mentioned the kind of animation aesthetic I used to be on the lookout for and the colour pallet that match the “dreamy nostalgic” world I wished this track and video to dwell in. From there they created some temper boards and a common define of what the video would appear like. They had been very useful and inquisitive throughout the entire course of. I actually didn’t have a set script that I wanted the video to comply with, I simply wished it to have a sure feeling to it, they usually had been capable of take my notes and actually create one thing particular. I wished to indicate off a unique aspect of my songs and attending to work with two gifted feminine animators was an unimaginable expertise for me. I really feel like I discovered quite a bit throughout this course of.”
The brand new video is the most recent in a string of visuals that the multi-talented singer-songwriter has launched along with her new EP. Written a couple of months into quarantine, Jazzie wrote the entire of the gathering by herself in isolation, with manufacturing executed remotely by East Coast-based producer, Shawn Guess. With songs that element the relationships, friendships, and self-exploration that she’s gone by means of from her early twenties till now and themes of introspection and longing, ‘grown up & grown aside’ is a report that’s reflective of the contemplation all of us skilled through the pandemic.
Take a look at the video for “in actuality” beneath and for extra data on Jazzie Younger, give her web page a like on Facebook or comply with her on Instagram. Header picture credit score: Michaela Sprague.