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Essence brings Sonali Malaviya on board as the MD

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Joining Essence in 2018, Malaviya most recently led the agency’s Google business in India and Southeast Asia as senior vice president, client servicesBecoming a member of Essence in 2018, Malaviya most lately led the company’s Google enterprise in India and Southeast Asia as senior vice chairman, consumer providers

Knowledge and measurement-driven media company Essence has appointed Sonali Malaviya because the company’s managing director for India. In her new position, Malaviya can be answerable for main continued client-centric  innovation in knowledge, analytics and know-how, in addition to enterprise progress and firm tradition  for the company available in the market. Based mostly out of Delhi, Malaviya will report back to Essence APAC CEO, T Gangadhar (Gangs) and  GroupM South Asia CEO, Prasanth Kumar (PK). She’s going to be a part of Essence’s APAC management staff and GroupM India’s govt committee as a part of her position. Anand Chakravarthy, beforehand MD, Essence India, has moved on from the company to pursue new alternatives. 

“Sonali Malaviya comes with wealthy expertise in administration, advertising and marketing and media throughout industries  and markets, in addition to a deep understanding of Essence’s enterprise, work, folks and  tradition. Along with constructing robust, collaborative partnerships with shoppers and workers  alike, she is an advocate of variety and inclusion within the office. India continues to be a  precedence for Essence in APAC and globally, and along with her on the helm, I’m very enthusiastic about  our subsequent section of progress and growth available in the market,” T Gangadhar, CEO, Essence APAC, acknowledged.

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Becoming a member of Essence in 2018, Malaviya most lately led the company’s Google enterprise in India  and Southeast Asia as senior vice chairman, consumer providers. Beforehand, she served as chief  working officer at Colorbar Cosmetics and nation advertising and marketing lead at Twitter in India. With  over 20 years of business expertise, she has additionally held senior roles at Mindshare, PHD, Roy  Morgan Analysis and MediaCom in India, the United Arab Emirates and Australia. 

For Prasanth Kumar, CEO, GroupM South Asia, along with her  background and vital achievements, Sonali Malaviya will add to the capabilities of Essence. “As we proceed to develop leaders internally, Sonali Malaviya can also be a part of our rising pool of expertise taking over varied management roles throughout  GroupM India,” he added.

Since Essence’s entry into India in 2016, the company has quickly expanded to a few workplaces  throughout Bengaluru, Delhi and Mumbai. Essence’s various portfolio of shoppers available in the market  consists of Airtel, Britannia, Flipkart, Games24x7, Google, Honda bikes and scooters,  Livspace, Melorra, Purplle, Vedantu, Wakefit and Zee5.

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