Discovery India partners with UN India and WWF India to launch #StopTheMelt campaign on World Environment Day

Celebrities like Malaika Arora, Suresh Raina, Rana Daggubati, Pratik Gandhi, Dia Mirza, Sania Mirza, Neeraj Pandey, Shital Bhatia and lots of others are available in assist of Discovery India’s #StopTheMelt marketing campaign

Celebrating World Atmosphere Day, Discovery channel in partnership with UN India and WWF India has rolled out a brand new marketing campaign, #StopTheMelt. With ecosystem restoration being this yr’s UN World Atmosphere Day theme, by way of the marketing campaign, Discovery India goals to throw gentle on the ailing state of the planet. An issue so large can solely be highlighted with a drastic motion and therefore, Discovery India for the primary time adjustments its brand to deepen understanding of the impression of worldwide warming, and to encourage individuals to take motion right now for a greater tomorrow.

Discovery India stays steadfast in its dedication to drive consciousness in regards to the want for discount of human impression on the surroundings, Megha Tata, managing director, South Asia- Discovery Inc, mentioned. “We’re proud to increase our partnership with UN India and WWF India, two strongest and acknowledged forces working relentlessly in the direction of surroundings conservation. As leaders in real-life leisure, it’s also our duty to proceed drawing consideration in the direction of necessary points past at the present time alone and work in the direction of championing extra motion for a greater tomorrow,” she added.

The marketing campaign is backed by creatives throughout Discovery Community social media platforms which symbolises the cruel results of International Warming and leaves an alarming query for all of the human beings. Influencer reminiscent of Malaika Arora, Suresh Raina, Rana Daggubati, Dia Mirza, Pratik Gandhi, Neeraj Pandey (Filmmaker), Shital Bhatia (Movie producer), Sania Mirza and environmentalist Ivan Carter, Nigel Marven amongst many others have lent their assist to champion the reason for self-reflection to re-analyse habits and save the surroundings. “This yr, as we enter the UN Decade of Ecosystem Restoration, we should vigorously renew our dedication to sort out local weather change head-on by way of collective motion – plant extra timber, change our weight loss plan, say no to plastic and pledge to re-use, cut back and recycle. That’s the name to motion of our new marketing campaign #StopTheMelt, in partnership with Discovery Community and WWF,” Renata Dessallien, UN Resident Coordinator in India, mentioned.

For Ravi Singh, secretary common and CEO, WWF India, by performing collectively now, the twin threats of local weather change and nature loss might be solved. WWF India has all the time taken delight to accomplice with Discovery India for campaigns driving the message to preserve nature and to safe a greater future by placing each the well being of individuals and planet first.