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dentsu X India wins media mandate for MyGlamm

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MyGlamm products, launched in October 2017, are available both online and offline.MyGlamm products, launched in October 2017, are available both online and offline.MyGlamm merchandise, launched in October 2017, can be found each on-line and offline.

dentsu X, the media company from the home of dentsu India, has received the built-in media mandate for MyGlamm, a premium magnificence product firm. As per the mandate, dentsu X will contribute to the e-commerce enterprise’s enlargement plans by designing and deploying an omnichannel media technique.

“dentsu X was extremely really helpful to us, and to our delight, in a really quick interval, we have now found precisely why! Their strategic considering, expertise, speed-to-market merchandise, and efficiencies have fully impressed us. Partnering with them on our go-to-market technique is reassuring, given their data-driven clear-thinking and ingenious method in assembly shopper and firm targets,” Apratim Majumder, chief advertising officer, MyGlamm mentioned.

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“We obsess over driving worth and delivering the dedicated outcomes to all our purchasers’ companies. Recognition and acknowledgement for our companies are invaluable. We’re delighted to companion with MyGlamm and transfer from pillar to energy,” Divya Karani, CEO, dentsu Media South Asia and CEO, dentsu X India added.

“We stay up for deftly navigate the e-commerce alternatives and prospects that lie forward,” Roopam Garg, COO, dentsu X India, acknowledged on the affiliation.

MyGlamm merchandise, launched in October 2017, can be found each on-line and offline. The model claims to have over 15,000 factors of sale throughout 70 cities in India. Not too long ago, the model closed its sequence C funding spherical at Rs 530 crores and is projecting to develop to an annualised income of Rs 750 crore by December 2021. Presently, MyGlamm has round 800 SKUs throughout make-up, skincare, private care and not too long ago entered the hair care phase as nicely. MyGlamm not too long ago introduced the acquisition of BabyChakra, a parenting platform. With this acquisition, MyGlamm and Child Chakra can be investing Rs 100 crore in constructing the Mother-Child Content material to Commerce platform over the following three years.

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