Food & Drink

Craft and passion inspire new look for Bardinet brandy

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Bardinet brandy has refreshed its bottle design and launched an all-new advertising drive to spotlight its craft credentials.


Bardinet Brandy’s portfolio contains XO and VSOP bottlings

French-style brandy maker Bardinet has revealed a brand new look and promoting marketing campaign that goals to showcase the craft and keenness behind its merchandise.

One of many world’s top-selling worldwide brandies, Bardinet is created following conventional French processes. To spotlight its ties to custom, Bardinet launched a particular bottle form, enhanced label design and new promoting marketing campaign, which options the tagline ‘Crafted with French ardour’.

Following conventional French processes, Bardinet distils its eaux-de-vie from grapes. The spirit is then matured in oak barrels in 4 ageing cellars at Bardinet’s house on the Domaine de Fleurenne property in France. Maturation in oak casks develops the complexity and roundness of the eaux-de-vie.

After ageing, Bardinet’s grasp blender Bénédicte Bertet, who has spent 30 years on the model, leads a staff of blenders to mix the eaux-de-vie to create Bardinet’s signature style.

Bertet and her staff skillfully keep the brandy’s fragrant stability and constant high quality as they create to life the mellow delicacy of Bardinet VSOP and the distinctive smoothness of Bardinet XO.

To mirror its manufacturing and heritage, the model’s packaging updates deliver a extra premium, modern really feel. The refreshed packaging features a distinctive new bottle form shared by the VSOP and XO. Every bottle incorporates bolder branding, which

is constant throughout the 2 brandies to show their shared id.

To rejoice the model’s French heritage, the brand new design additionally options the home’s founding date, the signature of its founder Paul Bardinet, and a standard eagle emblem.

The abreviations VSOP and XO are additionally outlined in full on the label to reinforce client understanding.

To showcase the model’s new look, Bardinet has created an promoting marketing campaign that shines a light-weight on the fervour of its craftsmen and girls, and its French traditions. The marketing campaign contains traditional black and white pictures of barrels being fastidiously chosen by Bardinet’s grasp blender.

Every picture within the collection is overlaid by the tagline ‘Crafted with French ardour’ in a handwritten-style. The black and white pictures are additionally contrasted by the acquainted daring purple of Bardinet’s masthead, and hanging color pictures of its new-look bottles.

The marketing campaign additionally highlights the brandy’s signature serves, such because the Bardinet VSOP Tonic.

By updating its packaging and launching the marketing campaign, Bardinet invitations everybody to discover the rounded, balanced style of its brandy, which has been crafted with ardour for greater than a century.

The Home of Bardinet was based in 1857 when Paul Bardinet, a 20-year-old Frenchman from Limoges, realised his imaginative and prescient of making high quality spirits for all to get pleasure from. Pushed by his ardour, Bardinet started to thrive and shortly its craft was recognised with awards at worldwide exhibitions.

On the flip of the twentieth century, Bardinet was being run by Paul Bardinet’s son, Edouard Bardinet, and was primarily based in Bordeaux, France.

As we speak, Bardinet is crafted with ardour at its Domaine de Fleurenne property. Bardinet is is without doubt one of the world’s prime 10 best-selling brandies and is among the many the highest three best-selling brandies in obligation free and international journey retail.

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