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Diageo-owned Gordon’s gin has been given a packaging makeover with flavour and sustainability in thoughts.
The brand new bottle is created from as much as 85% recycled glass and is being rolled out globally.
Moreover, the replace has been designed to stress the flavour of every expression and incorporates refined style indicators throughout the bottle.
Mark Jaman, international head of Gordon’s gin, stated: “We’re extremely proud to launch the most recent recent and classy design for Gordon’s gin, which builds on our wealthy historical past and familiarity while highlighting the style cues and making the bottle extra engaging.
“On prime of the eye-catching aesthetics, this bottle can also be a part of our journey in direction of our wider sustainability targets, making certain all packaging is extensively recyclable by 2030.”
The brand new Gordon’s bottles are manufactured on the Cameronbridge distillery in Fife, Scotland, which is powered solely by renewable electrical energy.
The replace comes as a part of Diageo’s Society 2030 programme, which goals to make the corporate extra inclusive and sustainable over the following decade.
Targets embody changing into carbon impartial in direct operations and making certain all packaging is extensively recyclable.
Gordon’s offered 6.7 million nine-litre circumstances in 2020. As the one million-case-selling gin model in The Brand Champions 2021 report back to maintain gross sales final yr, Gordon’s was named Gin Brand Champion.
