Cashfree appoints Vaibhav Mehrotra as the head of marketing

With a profession spanning over 13 years, Mehrotra has labored in management positions at DLF Ltd, Max Group, Cognizant Interactive and Photon Interactive

Cashfree, the funds and API banking options firm, has appointed Vaibhav Mehrotra as the top of selling to drive the corporate’s advertising and marketing technique by its progress part. Mehrotra will probably be answerable for constructing the model whereas instilling business finest practices throughout model advertising and marketing, product advertising and marketing, digital and efficiency advertising and marketing. He may also construct a robust advertising and marketing staff below his management.

With a profession spanning over 13 years, Mehrotra has labored in management positions at DLF Ltd, Max Group, Cognizant Interactive and Photon Interactive. In his most up-to-date position as the top of brand name and advertising and marketing, workplace enterprise at DLF, he led the advertising and marketing constitution throughout six cities, launched numerous merchandise and model campaigns protecting earned, owned, and paid media. He has executed numerous campaigns for model consciousness and demand era.

“Vaibhav joins us at a time when the fintech business and Cashfree are going by large disruptions. His understanding of the B2B enterprise will assist outline strategic roadmaps and deploy advertising and marketing options for Cashfree,” Reeju Datta, co-founder, Cashfree, mentioned on the appointment.

“Fintech has really emerged as one of many main progress drivers within the nation and throughout the globe. I stay up for constructing and supporting our progress and the continued enhancements we’re making within the funds house. That is an thrilling time to hitch this revolutionary and vision-led organisation,” Mehrotra added.

Cashfree gives full-stack funds options enabling companies in India to gather funds and make payouts through all accessible strategies with a easy integration. Cashfree’s choices embrace a complicated and straightforward option to combine cost gateway, a break up cost answer for marketplaces, checking account verification API and Auto Gather — a digital account answer to match inbound funds to clients. Based by Akash Sinha and Reeju Datta, Cashfree is among the many main cost service suppliers in India processing transactions price USD 20 Billion yearly. The corporate is backed by Silicon Valley investor Y Combinator, Apis Companions, State Bank of India (SBI) and was incubated by PayPal.

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