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Cannes Lions 2021: India closes with four more wins on day four

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India has so far bagged 21 metalsIndia has to date bagged 21 metals

After including 17 metals to its record on day three of the continuing Cannes Lions Worldwide Pageant of Creativity 2021, India continues its successful spree on day 4 with the addition of 4 Lions. For its ‘The Punishing Sign’ marketing campaign for Mumbai Police, FCB Interface has added a Bronze Lion to its steel tally within the Model Expertise and Activation class. In the meantime, Dentsu Webchutney took house a Bronze Lion for Swiggy Instamart’s ‘The Higher Half Recipes’ marketing campaign below the Artistic eCommerce class.

Cheil received a Silver Lion for ‘Now, phrases aren’t simply heard, however felt’ marketing campaign for Samsung within the Cellular class. This was the one Silver Lion obtained by the nation on day 4. Throughout the similar class, Dentsu Webchutney’s ‘The 8-Bit Journo’ for Vice Media picked a Bronze Lion.

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“It’s proper about now, the center of Cannes Lions week, the place it normally will get thrilling for us at Webchutney. That’s as a result of the classes up for awards throughout that point, and people who we’ve been fortunate to win in just lately reaffirms our standpoint on the place creativity is headed. The type of work that has received in digital craft, artistic e-commerce, cellular, social and influencer are true to the type of creativity that we wish to champion,” Gautam Reghunath, CEO, Dentsu Webchutney, acknowledged.

India received a complete of eight Lions on day two whereas on day one, the nation bagged a complete of seven Lions. On day three, the nation had two Lions to its credit score.

Since its first outing in 1954, the Cannes Lions Worldwide Pageant of Creativity has been bringing the artistic communications business collectively yearly at its occasion in Cannes to be taught, community, and have a good time. On account of the Covid-19 pandemic, the Cannes Lions Worldwide Pageant of Creativity 2020 was cancelled by the organisers. This 12 months’s Cannes Lions, happening from June 21-June 25, 2021 is operating nearly.

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