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On the second day of the continuing Cannes Lions Worldwide Competition of Creativity 2021, a complete of eight Lions have been secured by Indian businesses. For its ‘Mission Free Interval’ for Stayfree entry within the Artistic Technique class, DDB Mudra has gained the company’s first Gold Lion on the ongoing pageant. In the identical class, Dentsu Webchutney’s The 8-Bit Journo and Ogilvy’s #StopTheBeautyTest gained a silver Lion every.
Dentsu Webchutney bagged three Lions (two Silver and a Bronze) on day two of the pageant. Whereas Ogilvy gained a Bronze for #NotJustACadburyAd for Mondelez within the Artistic Knowledge Lions class. Throughout the Media Lions class, Lowe Lintas took Bronze Lion dwelling for its ‘H for Handwashing’ entry for Lifebuoy.
Within the Direct Lions class, Dentsu Webchutney gained a Silver and Bronze Lion every for its ‘The 8-Bit Journo’ entry for Vice Media.
As for the PR Lions class, FCB Interface’s ‘The Punishing Sign’ for Mumbai Police gained a Silver Lion. “The Punishing Sign is poised to be India’s most awarded marketing campaign at Cannes Lions 2021. Actually pleased with the group at FCB Interface and grateful to the Mumbai Police for placing their religion on this concept,” Rohit Ohri, chairman and CEO, FCB Group India, stated on the win.
Since its first outing in 1954, the Cannes Lions Worldwide Competition of Creativity has been bringing the artistic communications business collectively yearly at its occasion in Cannes to be taught, community and have fun. On account of the Covid-19 pandemic, the Cannes Lions Worldwide Competition of Creativity 2020 was cancelled by the organisers. This yr’s Cannes Lions, going down from June 21-June 25, 2021 is working nearly. On day one, India gained a complete of seven Lions on the pageant.