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Black Friday whisky goes on sale

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Spirits retailer The Whisky Alternate has unveiled its annual Black Friday Scotch whisky bottling, a 22-year-old single malt.

Black Friday whisky
The Black Friday bottling for 2021 is a 22-year-old Speyside whisky

For the previous 5 years, The Whisky Alternate has created a thriller bottling for Black Friday. Final yr’s expression sold out within two hours of its launch.

This yr’s restricted version Speyside whisky was launched on-line at six o’clock this morning, and have become out there within the retailer’s bricks-and-mortar outlets at 11am.

Simply 1,800 bottles can be found, priced at £110 (US$146.48).

“Prospects need one thing particular on Black Friday and we’re the one whisky specialist that produces its personal particular bottling for the day,” mentioned The Whisky Alternate co-founder Sukhinder Singh.

“Our clients belief us, so whereas no one is aware of what to anticipate once we reveal our Black Friday whisky, they take an opportunity on it, and for good cause: we’re well-known for locating very good whiskies.”

In keeping with Billy Abbott, model ambassador for The Whisky Alternate, the one malt presents fruity aromas of “candy apple and white-wine-poached pear, raisins and sultanas, flambéed pineapple and creamy banana splits”, with a palate of “extra apples and pears”, plus “tropical fruit jelly”, “darker notes of polished oak and bittersweet darkish chocolate”, spices and “outdated leaves”.

The end delivers “outdated oak and a contact of cherry sweetness fading to go away mocha espresso”.

Earlier this yr, Pernod Ricard agreed to buy The Whisky Exchange for an undisclosed sum.

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