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La Martiniquaise-Bardinet has prolonged its Cutty Sark portfolio with the launch of a 12-year-old blended whisky.
The French drinks group, which additionally owns Glen Moray Scotch whisky, formally launched the one-litre bottle of Cutty Sark 12 Years Previous on the TFWA World Exhibition & Convention in Cannes, France, this week. It’s accessible in responsibility free within the Center East.
Bottled at 40% ABV, the 700ml format will probably be accessible in home markets from March subsequent yr.
It’ll retail for “across the similar worth as Chivas 12”, which is at the moment priced at £19.95 (US$28) on The Whisky Alternate.
Sylvia Bernard, worldwide advertising director, La Martiniquaise-Bardinet, mentioned: “We’re very excited to be launching the 12-year-old. Cutty Sark 12 has extra Sherry notes than the unique however nonetheless has that smoothness.
“The model has enormous consciousness in a variety of nations. The 12 is our first step to construct the foundations to recruit the subsequent technology of Scotch customers.”
La Martiniquaise-Bardinet acquired Cutty Sark from Edrington in 2018 for an undisclosed quantity.
Earlier this yr, the model turned a company accomplice of London’s Royal Museums Greenwich, the place its namesake ship is housed.
