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LVMH-owned Belvedere has launched its first certified-organic flavoured vodka vary, which is infused with fruits and botanicals.
The Belvedere Natural Infusions line meets client demand for extra style and flavour
The brand new Belvedere Natural Infusions line contains three flavours: Blackberry & Lemongrass with a touch of Sage; Lemon & Basil with a contact of Elderflower; and Pear & Ginger with a drop of Linden Honey.
The 40% ABV vary is made with 100% traceable Polish rye, and 100%-certified natural fruits and botanicals. Like all of Belvedere’s vodkas, the vary incorporates zero components, sugar and is gluten-free and kosher.
The launch of the brand new vary additionally marks Belvedere’s first transfer into the natural class, described as a ‘pure development’ for the model.
Rodney Williams, president and CEO of Belvedere, stated: “Natural merchandise, whereas not new, are nonetheless fairly unusual within the spirits business regardless of there being fast-growing client curiosity.
“So as to add natural vodkas to our portfolio affirms Belvedere’s dedication to class innovation and customers’ heightened curiosity in refined product flavour profiles in vodka. It’s an indication of the instances.
“Palates have developed as have the tastes of customers who’ve more and more embraced natural merchandise.”
The vary is made utilizing totally different manufacturing methods, relying on the ingredient used, together with hydrodistillation and ambient temperature extraction.
The gathering additionally differs from the Belvedere Maceration flavoured line, which is made with single flavours.
Belvedere’s international model ambassador, Mike Foster, says the brand new vary is a “development of the flavour journey, enhanced by 100% natural components”.
The road was impressed by the patron demand for extra style and flavour, Foster explains through the UK press launch. The “new model of vodka” additionally faucets into the conscious consuming pattern.
Belvedere spent two years researching to establish the “good mixture of flavours”, says Foster.
The lemon and basil variant is described as ‘contemporary and vibrant’ with notes of lemon tart, basil, elderflower and muscat grapes.
In the meantime, the pear and ginger providing is ‘crisp and zesty’ with hints of pear, honey, candy gingerbread and spiced ginger.
The blueberry and lemongrass vodka provides ‘earthy sage’, blackberries, lemongrass and vanilla.
The vodkas are really useful served combined with soda water.
The Belvedere Natural Infusions vary is obtainable from Amazon within the UK from 7 June 2021, priced at RRP £37 (US$52) per 700ml bottle. It can even be obtainable within the on-trade.
The vary shall be rolled out throughout Europe, the US and Australia.