Omnichannel platform firm, Ace Turtle, has appointed Leo Burnett Orchard because the artistic companion for its licensed model Lee. Leo Burnett Orchard will strengthen the model positioning of Lee at Ace Turtle. The account will likely be dealt with by the company’s Bangalore workplace.
“We sit up for on-boarding Leo Burnett Orchard as our artistic companion in our journey of constructing Lee as essentially the most most well-liked denim model within the nation. Leo Burnett Orchard has one of the vital lauded portfolios within the artistic trade. This appointment accelerates and emphasises the significance of strategic considering, sturdy digital platform understanding and the artistic strategy,” Nitin Chhabra, CEO, Ace Turtle, stated.
Lee is a model with a powerful heritage — Denim manufacturers have at all times been regarded upon as a mirrored image of the tradition and sentiment of the present instances, Dheeraj Sinha, CEO and chief technique officer – South Asia, Leo Burnett, stated. “This partnership provides us a chance to strengthen the model by way of related cultural interventions which not solely resonate with the youth however helps the model obtain its enterprise objectives. We sit up for utilizing our data-backed, artistic strategy to create a platform which will likely be related to the youth and assist the model construct a powerful join with its audiences,” he added.
“Denim manufacturers have at all times been consultant of breaking stereotypes and we’re wanting ahead to constructing a brand new age narrative for the model. We’re assured that our data-backed, platform first strategy will assist us construct an interesting narrative for the model and are wanting ahead to working collectively,” Gaurav Dudeja, govt vice chairman and nationwide head, Leo Burnett Orchard, acknowledged.
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