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twenty fourth June, 2021 by Alice Brooker
Pernod Ricard and Tomorrowland have launched a restricted version Absolut vodka bottle forward of the digital dance pageant.
Absolut has launched a restricted version bottle forward of Tomorrowland’s digital dance pageant Across the World
Absolut vodka’s new restricted version bottle has been designed to convey collectively the ‘shared values of inclusivity and variety’ of its partnership with dance and music pageant Tomorrowland.
Tad Greenough, world CCO at Absolut Vodka, stated: “Absolut vodka and Tomorrowland share the assumption that what unites us is stronger than what divides us.
“We each know that collectively we will create a greater tomorrow. Human connection is extra necessary now than ever, and this partnership appears in direction of a time sooner or later after we might be collectively on the dance ground in actual life”.
Absolut X Tomorrowland is a festival-themed bottle, a part of the co-created marketing campaign United We Dance, which celebrates the ‘spirit of the dance ground’ and inclusivity of music.
The bottle options Tomorrowland’s brand, with a butterfly symbolising freedom, a crown representing equality and an eye fixed reminding the patron to ‘see the wonder in life’.
The specifically packaged vodka might be obtainable in Germany, Belgium, the Netherlands, Switzerland, Slovenia, Romania, Malta and Greece.
Across the World, the second version of Tomorrowland’s on-line music occasion, will happen on the ‘digital island’ of Pāpiliōnem from 16-17 July.
Friends are invited to observe Adam Beyer, Amelie Lens, Charlotte de Witte and extra.
That is the fifth yr that Absolut has partnered with Tomorrowland.
Earlier this yr, Absolut launched a watermelon-flavoured vodka.