US companies Beam Suntory and The Boston Beer Firm have shaped a ‘strategic’ partnership to create Sauza Tequila RTDs and develop laborious seltzer model Really into the spirits sector. The partnership will develop Sauza Tequila’s RTD providing As a part of the ‘long-term’ collaboration, Beam Suntory’s Sauza Tequila model will develop into further RTD codecs
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twenty fourth June, 2021 by Alice Brooker Pernod Ricard and Tomorrowland have launched a restricted version Absolut vodka bottle forward of the digital dance pageant. Absolut has launched a restricted version bottle forward of Tomorrowland’s digital dance pageant Across the World Absolut vodka’s new restricted version bottle has been designed to convey collectively the ‘shared
Smirnoff proprietor Diageo has partnered with the Nationwide Soccer League (NFL), changing into its first official spirits sponsor. The sponsorship will embrace brand-specific programming resembling accountable consuming campaigns The multi-year sponsorship will contain Diageo-based programming all through the NFL calendar, ‘structured with the NFL fan in thoughts’. Broadcast, digital and social content material shall be
Household-owned spirits agency Bacardi has teamed up with Design My Evening for a marketing campaign to encourage enterprise within the on-trade. Bacardi’s newest partnership is a part of its technique to maximise bar revenues and drive gross sales for e-commerce platforms By means of its partnership with nightlife comparability web site Design My Evening, the
Mark Reynier’s Waterford Distillery has teamed up with artist Leah Hewson to provide a bottle label for its new single malt. Binary Assimilation would be the art work featured on Waterford’s new single malt, The Cuvée This autumn, the Irish whiskey producer will unveil its single malt whiskey The Cuvée, which can function Hewson’s art