partnership

US companies Beam Suntory and The Boston Beer Firm have shaped a ‘strategic’ partnership to create Sauza Tequila RTDs and develop laborious seltzer model Really into the spirits sector. The partnership will develop Sauza Tequila’s RTD providing As a part of the ‘long-term’ collaboration, Beam Suntory’s Sauza Tequila model will develop into further RTD codecs
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twenty fourth June, 2021 by Alice Brooker Pernod Ricard and Tomorrowland have launched a restricted version Absolut vodka bottle forward of the digital dance pageant. Absolut has launched a restricted version bottle forward of Tomorrowland’s digital dance pageant Across the World Absolut vodka’s new restricted version bottle has been designed to convey collectively the ‘shared
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Smirnoff proprietor Diageo has partnered with the Nationwide Soccer League (NFL), changing into its first official spirits sponsor. The sponsorship will embrace brand-specific programming resembling accountable consuming campaigns The multi-year sponsorship will contain Diageo-based programming all through the NFL calendar, ‘structured with the NFL fan in thoughts’. Broadcast, digital and social content material shall be
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