64% of global shoppers prefer to shop with brands that have both an online and offline presence: Report

Amazon emerged because the main supply of inspiration for Indian internet buyers and ranked highest by way of the service and expertise they supply to customers

In a post-pandemic world, on-line purchasing will account for over half (51%) of retail gross sales globally with 72% of worldwide buyers saying that on-line purchasing got here to their rescue in 2020 and practically three-quarters (73%) saying eCommerce could be extra necessary to them in 2021, Wunderman Thompson Commerce’s Future Shopper Report 2021 revealed. One other contributing issue for 60% of worldwide buyers was being extra snug utilizing digital expertise within the wake of the pandemic.

Wunderman Thompson Commerce’s Future Shopper Report 2021 – which surveyed over 28,000 customers throughout 17 international locations on their present and future purchasing habits – has uncovered how the worldwide on-line shopper is shaping the way forward for commerce and the way companies want to answer win on-line.

Regardless of the unabated rise of eCommerce and the worry to bodily store – 72% of Indians are essentially the most frightened about purchasing in-store as in contrast with their international counterparts within the wake of Covid-19. Customers on the entire are demanding built-in omni-channel choices from retailers and types. What’s extra, two-thirds (64%) of worldwide buyers say that they like to buy with manufacturers which have each a web-based and offline presence, whereas 59% of customers mentioned they wished manufacturers would talk seamlessly with them throughout all channels, digital and bodily. And their expectations should be met, with near three-quarters (73%) saying retailers have to get higher at giving them the merchandise, service and expertise they anticipate.

Which means that retailers should function throughout a number of channels together with social commerce which goes to be an enormous side of eCommerce. In reality, 44% of worldwide customers have already purchased from a social platform and over half (56%) intend to extend this sooner or later.

In line with Hugh Fletcher, international head of consultancy and innovation at Wunderman Thompson Commerce, eCommerce can not be handled because the supplementary gross sales channel — international buyers have clearly said that, sooner or later, it will likely be their main channel for retail buying. “2021 and past will usher in an period of extra various on-line choices, with marketplaces, direct-to-consumer model websites and social commerce all having a key position to play. Companies should be sure that this extra complicated on-line panorama enhances their general retail providing which must span digital and bodily,” he concluded.

Throughout Asia, customers reported that digital commerce has been extra necessary to them through the pandemic than wherever else and it’s buyers on this area who’re additionally now demanding essentially the most from digital retailers. The report reveals that 86% of Indian buyers are much less ready to place up with mediocre and even ‘passable’ purchasing experiences and demand excellence from manufacturers and retailers. Amazon emerged because the main supply of inspiration for Indian internet buyers and ranked highest by way of the service and expertise they supply to customers.

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