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In a dialog with Mridu Mahendra Das, the Co-founder and CEO of Automovill, we get to know the explanation why Automovill began, its presence in India, and the forms of companies supplied within the B2B area.
The automotive trade in India is various. Many startups are providing after-sales companies, taking the standard a notch greater than OEMs. Most of those startups started their journey out of the dearth of high quality service stations. One such model making a mark within the after-sales subject is Automovill, a startup based in 2016 by two techies from Assam, Mridhu Mahendra Das and Chinmay Baruah.
Since its inception, Automovill has expanded its footprint to 12 cities and has served over 1 lakh vehicles, and has raised over ₹3.7 crores in a bridge spherical from NEDFi Enterprise Capital and Mumbai Angels Community. To know Automovill’s story higher, Specific Mobility spoke to Mridu Mahendra Das, the Co-founder and CEO of Automovill.
Talking about how the thought took place, Mridu stated, “Like most entrepreneurs, it struck from a real-life drawback once I had a problem with the automobile’s AC. After making a number of rounds and stop-gap options, it didn’t assist, and I made a decision to method an area mechanic. He not solely solved but in addition defined the difficulty and it may have been mounted below guarantee. In a while, I went on to perform a little research on this topic and realised the disconnect between the massive expertise pool within the unorganised sector and shoppers who’re on the lookout for another resolution.”
The competitors out there is big, with a number of opponents. Talking about methods to beat competitors, Mridu states, “Automovill gives devoted technicians on the product, sustaining transparency, real elements, and clear pricing. Additionally, the model has tied up with all the key insurance coverage suppliers for all unintentional repairs. Additional, we offer 6 months or 5000 km (whichever is earlier) guarantee for any half which is changed by the model.”
He added, “The present market may be very big for just one or 2 gamers to maintain and preserve. With a rise within the variety of autos and shortage of service networks, the demand for another choice is growing.” Automovill at the moment caters to vehicles solely and gives companies reminiscent of automobile basic service, automobile restore, denting and portray, automobile battery and tyre substitute, and extra.
Taking it a step additional, Automovill just lately launched a Administration Studying platform for expert and semi-skilled mechanics and technicians throughout India to upskill themselves. “There are almost 5million semi-skilled and expert technicians working throughout 547 districts with about 100000+ workshops and garages (multibrand). This platform won’t solely upskill the technicians however may even assist them get leads for enterprise by way of the Automovill platform,” stated Mridu.
Automovill caters to used automobile promoting platforms, ride-hailing companies, company and particular person leasing companies. “We now have a robust portfolio of enterprise purchasers, together with a couple of of the unicorns within the area and rising platforms like PumPumPum in leasing area,” stated Mridu. He added, “we provide refurbishment of the autos earlier than promoting, making certain thorough inspection earlier than and after shopping for or promoting, put up promoting guarantee and dealing with complaints and single level of contact throughout a number of cities.”
The corporate gives B2B and B2C companies in six cities, Bangalore, NCR, Hyderabad, Pune, Kolkata, and Guwahati, whereas it caters to B2B, B2B2C and insurance coverage lead in Chennai, Mumbai, Jaipur, Patna, Ranchi, Chandigarh, Ahmedabad, Lucknow and few different Tier 2 cities. Mridu provides, “Because of Pan-India B2B and Insurance coverage tie-ups Automovill has been capable of get clients, and because of its stronghold in floor operations, Automovill can discover the fitting technician each time it’s wanted.”
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