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Willie Nelson Tells America To ‘Legalize Comfort’ & Get On The Road Again In Skechers’ Super Bowl Ads

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Willie Nelson thinks it’s time that America makes some modifications and makes it authorized – snug footwear, that’s – in one in every of Skechers hilarious adverts for Tremendous Bowl LVI.

At all times belief Willie Nelson to face for a trigger he believes in. Nevertheless, in one in every of Skechers’ Super Bowl LVI commercials, the American music icon is sitting as he speaks on to the nation. “I’ve discovered for the legalization of the one factor that might convey consolation to tens of millions – Skechers,” he says. Cue a confused look on the face of the Kevin Costner-lookalike director, who appears a bit unusual that Willie, carrying a LEGALIZE shirt, simply mentioned he was making an attempt to decriminalize…Skechers footwear.

“Willie, I don’t assume Skechers are unlawful wherever,” says the director. “However they really feel so good, I simply assumed The Synthetic them unlawful,” says Willie. The Americana icon was shocked that the footwear wasn’t even “like, a bit unlawful,” like how they could possibly be worn at a live performance however not at a children’ soccer recreation. Upon studying that Skechers are 100% authorized, Willie did what got here naturally: “go the Skechers!”

In Skechers second entry into the 2022 Tremendous Bowl business recreation, many People across the nation take part a rendition of Willie’s “On The Street Once more.” From working a 5k or working to work, Skechers assist everybody get again on the highway once more. Contemplating it’s been years for the reason that world stopped, and no one was on the highway, it’s a heartwarming message of encouragement and assist from Skechers.

“I can’t resist making an look in the course of the Tremendous Bowl,” mentioned Willie Nelson in a press launch accompanying the Tremendous Bowl spots. In April, the music icon continues his Willie Nelson & Household Tour, proving that he will get again on the highway once more – in consolation and elegance. “I’m doing this due to a message we are able to all agree on—everybody deserves the proper to really feel snug. From the bus to the stage to a jog across the ranch, staying wholesome and feeling good is how I can hold doing what I really like.”

“Willie Nelson is an American icon whose attraction is aware of no boundaries and an ideal match for our new world marketing campaign that begins on the Tremendous Bowl,” provides Skechers’ president, Michael Greenberg. “He’s nonetheless on his toes doing what he loves finest—entertaining the plenty on tour and now serving to share our consolation message alongside the way in which,” added Michael Greenberg, president of Skechers. “We all know that includes Willie’s real persona, and well-known passions in a pair of commercials will make an impression for the tens of millions watching the sport. Followers will do not forget that solely Skechers gives progressive consolation applied sciences which might be nearly past regulation.”

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