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TribalScale Announces Krys Krycinski as VP, Product & Design

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Rich Gigante named Chief Revenue Officer & Heather Page named Chief of Staff

TORONTO — TribalScale today announced that Krys Krycinski will be joining TribalScale as Vice President, Product & Design, effective April 12, 2021. Additionally, Rich Gigante is promoted to Chief Revenue Officer and Heather Page hired as Chief of Staff.

Krys will be joining TribalScale from Meredith Corporation, where he was VP, Product/Platform for five years. Krys has led Product teams and initiatives within notable companies such as ESPN, Sports Illustrated, Time Inc., and USA Today Sports. Krys brings over 25 years of experience in the digital media and product leadership space to TribalScale where he will focus on building skilled teams, nurturing a strong and positive team culture, and growing this world class product organization.

Krys’s skills and experiences that will benefit TribalScale moving forward include:

  • Leading significant internal transformations following media group acquisitions, including revamping and connecting digital and CMS platforms and strategies;
  • A demonstrated history working in digital media and sports and entertainment industries;
  • Highly skilled in digital strategy, mobile content and applications, application and platform development, content management, and business development.

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“I am thrilled to join TribalScale and its world-class Product, Design, and Technology team at a time of tremendous digital innovation and am looking forward to myriad challenges to solve together with our current and future partners.”

“Krys is the key to re-establishing TribalScale as a leading digital innovation partner,” says Sheetal Jaitly, CEO, TribalScale. “His experience leading product teams will not only foster a growing culture here at TribalScale but ensure our teams continue to bring expert-level skill to exciting projects in the media and entertainment industry.”

Additionally, TribalScale announces today the promotion of Rich Gigante to Chief Revenue Officer. Also a giant in the digital media space with a vast history in the digital technology space, Rich has worked with TribalScale for five years most recently as Head of Business Development, bringing in over $35 million in revenue to date.

Also announced today is TribalScale’s hiring of Heather Page as Chief of Staff, effective January, 2021. Heather brings a wealth of knowledge in strategically leading large teams to meet goals, capture advantageous engagement opportunities, and develop company culture. Her connection to the Toronto tech space through initiatives such as ShopHERE for Digital Main Street help TribalScale further connect to its community.

TribalScale announced in February 2021 that it had successfully exited its restructuring proceeding under the CCAA and is continuing its focus on sustainable growth in 2021. TribalScale emerged from creditor protection on January 27, 2021. Leadership wants to acknowledge that they are confidently taking their learnings from the past five years and applying it to this exciting new chapter of TribalScale’s future now that the restructuring plan, in place since May 2020, is now complete and positions TribalScale to grow strategically in coming months.

To learn more about TribalScale, visit its website at

To read more about TribalScale’s restructuring story, visit its publication at

About TribalScale: Founded in 2015, TribalScale helps local businesses to the world’s largest enterprises identify strategic opportunities to design, build, and release cutting-edge digital solutions. A unique team of skilled individuals, TribalScale empowers businesses to grow through transformation, building products, establishing a brand, and supporting from the back-end. TribalScale has amassed over 75 partners world-wide, working with clients such as Nissan, the PGA Tour, iHeart Radio,, and John Hancock.

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