Food & Drink

These are the most popular hard seltzer flavours

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twenty fifth June, 2021 by Kate Malczewski

Which flavours rule the onerous seltzer class? We have a look at the fruity variants that drinkers are reaching for many.

The highest three onerous seltzer flavours make up 49% of the market

Arduous seltzers are booming. The class grew a whopping 130% in 2020, and drinks giants and unbiased manufacturers alike are arising with their very own variations of the alcoholic glowing water.

However some flavours are faring higher than others. Bar stock administration platform Backbar has revealed the most well-liked onerous seltzer flavours within the US on-trade based mostly on the stock share, buying and venue section information of its 10,000-venue database.

The ten hottest onerous seltzer flavours in response to market share in bars are:

10. Punch

9. Raspberry

8. Strawberry

7. Watermelon

6. Pineapple

5. Grapefruit

4. Berry

3. Lime

2. Mango

1. Black cherry

The bubbly breakdown

Essentially the most reached-for flavour by fairly far is black cherry, which boasts a 26.4% market share. It has topped the flavour charts for the previous three years.

Mango is subsequent, with a 15.2% market share, adopted by lime, with 7.5%.

However change could also be on the horizon: lime’s maintain available on the market fell by 7.5% from 2019 to 2021, and grapefruit, which had a 15.9% market share in 2019, now claims simply 6.6%. As the recognition of citrus flavours declines, drinkers are turning to tropical variants resembling pineapple, which grew from 2.2% in 2019 to six.5% in 2021, pushed notably by E&J Gallo’s Excessive Midday model.

In the meantime, watermelon holds 5.6% of the market; strawberry has 5.4%; raspberry is available in at 4.1%; and punch makes the rating with 2.3% (largely due to Actually).

The identical Backbar report confirmed that White Claw’s share of the onerous seltzer market in US bars has slipped.

For the perfect onerous seltzers in quite a lot of flavours, try our pick of 10 award-winning cans.

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