twenty ninth June, 2021 by Alice Brooker
India is among the world’s greatest spirits producers, and the previous 12 months proved difficult for the nation’s whisky manufacturers. On this rating, we analyse how the class’s prime sellers carried out.
Final 12 months, Indian spirits confronted main obstacles within the type of the Covid-19 pandemic and a 150% import tariff.
Nevertheless, a brand new ‘enhanced commerce partnership’ with the UK might decrease or take away the levy. The deal features a a £1 billion (US$1.41bn) commerce‐and‐funding package deal, and will take away the massive tariff on UK-made whisky.
The tumultuous 12 months of 2020 led to only two of the highest 10 best-selling manufacturers experiencing progress. All the identical, the highest model of 2019 held its place on the leaderboard, regardless of a 16.4% drop in million-case gross sales.
This 12 months’s title of Indian Whisky Brand Champion was given to Sterling Reserve for the third 12 months in a row. Whereas it wasn’t among the many class’s prime 10 manufacturers, it managed to retain its gross sales figures from the 12 months prior regardless of its opponents struggling double-digit declines.
Earlier this month, we launched our Brand Champions 2021 report outlining the gross sales of the world’s greatest spirits manufacturers. Primarily based on our findings, we’re counting down the top-selling Indian whiskies in the marketplace.
Click on by the next pages to find the highest 10 best-selling Indian whisky manufacturers of 2020, listed so as of their nine-litre-case gross sales.
Information listed is to 1 decimal place for ease of studying, however the share adjustments are primarily based on the complete information provided to The Model Champions 2021 report.