Products You May Like
The Macallan single malt Scotch whisky and luxurious British automotive producer Bentley Motors have fashioned a singular partnership that builds on their shared wealthy heritage whereas creating distinctive collaborations and furthering their imaginative and prescient of a extra sustainable future. United by a dedication to mastery, craftsmanship, creativity, and innovation, the 2 world-leading manufacturers share learnings from their respective industries, whereas pursuing the uncompromised excellence for which every is famend.
The partnership initially focuses on the manufacturers’ shared journey to carbon neutrality, revolutionary analysis into the sourcing of sustainable supplies, and teamwork on discovering and sharing sustainable, native suppliers. By 2030, The Macallan is seeking to obtain carbon neutrality on The Macallan Property, promote accountable sourcing, and domesticate a world group of artisans, in addition to committing to a completely electrical passenger automobile fleet on the Property by 2025.
By bringing collectively the mastery of The Macallan whisky-making with Bentley Motors’ experience on the earth of luxurious vehicles, the collaboration creates immersive experiences and inspirational merchandise that ship timeless luxurious balanced with a dedication to a extra progressive world.
“The Macallan and Bentley Motors every have a wealthy previous, and shared values of mastery, craftsmanship, creativity, and innovation,” stated Igor Boyadjian, managing director at The Macallan. “Our collaboration presents a exceptional alternative to match our time-earned data and be taught from one another, supporting contemporary excited about our companies, our clients, and in the end our merchandise. A key focus of the partnership is our dedication to a extra sustainable future. The breathtaking pure panorama at The Macallan Property offers the proper platform for us to embark collectively on this thrilling and extraordinary journey.”
“Remodeling Bentley into the world’s most sustainable luxurious automotive firm is an thrilling journey, and I’m delighted to be working with The Macallan with one frequent purpose – to each lead our fields as we work in direction of a extra sustainable future,” stated Bentley’s chairman and chief govt, Adrian Hallmark. “We are going to be taught from one another within the coming months and years to advance our applications collectively, and on the way in which, work on some actually extraordinary initiatives and merchandise. Our manufacturers are two that share the identical ethos – the eagerness for distinctive high quality, respect for artisanal handcraftsmanship, and now a drive in direction of real, world-leading sustainability. I’m wanting ahead to the journey collectively.”
Established by Alexander Reid on a plateau above the River Spey in northeast Scotland in 1824, The Macallan is famend throughout the globe for its extraordinary single malt whiskies. Nurtured by nature for almost 200 years, sustainability is a continuing tenet for the model. Its wide-reaching sustainability technique incorporates a spread of parts, together with giving again to communities; nurturing The Macallan Property; progressive packaging; and partnering with sustainable suppliers.
Bentley Motors was based in London in 1919 and rapidly rose to fame on the earth of motorsports, earlier than carving out an unmatched place as the top of the automotive sector, in a position to mix luxurious and efficiency in a singular and unequalled manner. The world’s most sought-after luxurious automotive model, Bentley Motors is now present process the largest transformation in its 102-year historical past with the introduction of its bold Bentley 100 sustainability technique.
The partnership delivers a variety of initiatives over the approaching years, together with jointly-developed merchandise from each The Macallan and Bentley, curated buyer experiences, and collaborative occasions.