Cartier and The Hour Glass are paying tribute to the long-lasting Cartier Tank with an immersive pop-up on the Malmaison by The Hour Glass.
The unique expertise takes you thru a journey to find the Tank watch design, an iconic signature in Cartier watchmaking. Prized for the purity of its design, the Cartier Tank has been a genderless icon for a century.
For the very first time in Asia, the Cartier Tank Expertise contains a subtle strap bar, the place guests can customise their very own Tank Should creation.
The Cartier Tank has attracted the likes of Andy Warhol, Muhammad Ali, Michelle Obama, and Dua Lipa — gracing the wrists of many outstanding figures previously century. Legend has it that Louis Cartier himself drew a parallel between the structure of the Tank watch and the design of a fight car considered from above. The brancards, or sidebars, have been the tracks and the case was the turret.
The Tank Should is a classy revisited model of the Cartier Tank, whereas nonetheless staying trustworthy to the unique with rounded edges and revisited dial proportions.
When asked what the Cartier Tank means to her, Cartier director of watchmaking, Marie-Laure Cérède, mentioned: “I don’t put on a Tank watch to inform the time. Truly, I by no means even wind it. I put on a Tank as a result of it’s the watch to put on!”
The unique pop-up expertise is offered from October 27 to December 5. Register here to get your most popular date and time slot.
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