A great watch can last you a lifetime. Quite a number of watch firms make this very bold claim, and magazines such as this one (but not only this one) back them up. How can we be so sure? To investigate, we looked into the promise of one watchmaking company in particular: Rolex. As the
World of Watches (WOW)
What do the skilled watchmakers at Rolex and the Academy Awards (also known as the Oscars) have in common? According to the watch manufacture, it’s the celebration of innovations and creation of masterpieces. Rolex recently released a film for the Oscars which highlighted the similarities between the craft of watchmaking and filmmaking. Given their historical
When one thinks of a watch manufacture, one might think of the sort of building shown here, or something like it. Certainly, Swiss watch brands do lean into this idea, emphasising the well-worn story that Swiss watchmaking began as a part-time affair, when farmers had downtime in winter. This is sort of true, but it
First quarter of 2021 went by really fast. We are already well into the Spring season when many new watches emerge and the plans and activities of watch brands are being made apparent to us and, subsequently, to you. Stick with us and we will make sure you keep up to speed! While it is
H. Moser & Cie. presented a watch covered in real plants at SIHH in 2019; Image Credit: Courtesy of H. Moser Patek Philippe’s famous slogan reads “You never actually own a Patek Philippe, you merely look after it for the next generation”. The fact that one of these timepieces will outlast its user is one