If you’re going for a flavored vodka, it may as well be something natural and appropriate for the season, like watermelon, and from a reliable brand like Absolut. Last summer we reviewed a limited edition Ciroc Summer Watermelon Vodka, so how do the two compare? Well, Ciroc’s label admitted to the use of some artificial
Vodka
5th May, 2021 by Melita Kiely Campari Group-owned Skyy Vodka has unveiled a complete brand overhaul, including a new recipe, bottle design and logo. Skyy Vodka has revealed a new recipe, bottle design and logo Skyy collaborated with chemists, professional bartenders and a water sommelier to update its vodka recipe. The new liquid uses water
Image Credit: Courtesy of FAIR Drinks We’ve talked a lot about the new generation of socially aware consumers and their greater demand for transparency and social responsibility, so this concept probably needs no introduction. As a result of the increased awareness of global issues, Fair Trade certified products are gaining in popularity amongst contemporary buyers
26th April, 2021 by Nicola Carruthers Bacardi-owned Grey Goose vodka kicked off a new campaign for its lower-ABV Essences range during the Oscars pre-show – the brand’s biggest marketing investment since its launch. The 60-second film highlights the ingredients used in the Grey Goose Essences range In February 2021, Grey Goose vodka released the 30%
“Tastes like alcohol” is a common expression used to describe the taste of vodka, arguably the most neutral spirit currently imbibed by man. In a world where spirits all have their own bold, distinctive flavour profiles, vodka is an interesting beverage in that it stands out by being largely neutral, with the subtlest of flavours