Celebrities such as The Rock and George Clooney have helped the stratospheric rise in popularity of Tequila and other agave spirits. But canny consumers will discern whether the stars have a real passion for the spirit. Dwayne ‘The Rock’ Johnson co-founded Teremana Tequila in March 2020 In 2013, actor George Clooney and his business partner,
Tequila
Amber Beverage Group will expand the global footprint of Kah Tequila this year, starting with China. The Kah Tequila range will be available in Canada ahead of Cinco de Mayo The brand is set to expand its footprint in Canada, Russia, duty free and a number of key markets during 2021. The ‘large-scale’ global expansion
Alcohol e-commerce platform Drizly reported a 600% spike in mezcal sales last year, with interest particularly high among younger legal-drinking-age adults. Drizly reported a 600% spike in mezcal sales in 2020 According to Drizly, in the 52 weeks ending 26 December 2020, the company’s mezcal sales were up 600% year over year. Drizly attributed this