The increasing popularity of France’s native spirit has been met by quality products across the board, as this year’s blind-tasting competition shows. Global Cognac sales have gone from strength to strength in recent years. Despite a blip in volumes in 2020 because of the pandemic, sales are set to bounce back over the coming years.
Cognac
Rémy Martin has partnered with multi-Grammy Award-winning artist Usher on a new campaign that celebrates the connection between music and Cognac. Award-winning artist Usher narrates Remy Martin’s new campaign Team up for Excellence – The Film was created in partnership with agency Fred and Farid in New York, US, and is narrated by Yeah! singer
French drinks group Rémy Cointreau saw full-year organic sales increase 1.8%, boosted by a double-digit gain for Cognac in the fourth quarter. Rémy Martin is the world’s third biggest-selling Cognac brand Rémy Cointreau’s sales for the year ending March 2021 reached €1.01 billion (US$1.2bn), led by a strong performance in the second half. The firm’s
Maison Ferrand’s S.D.A. — Selection des Anges, the angels’ selection — is not a new expression, but the brand has recently retooled it, creating new packaging and upping the proof slightly from 80 to 83.6. We never reviewed the expression in its pre-Covid incarnation, but we’re digging in to a 2021 bottling all the same. It’s
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