twenty ninth July, 2021 by Kate Malczewski After delivering a ‘robust efficiency’ throughout its Tequila manufacturers, Diageo has forecast constant progress for the agave spirit in markets exterior the US and Mexico. Diageo’s Casamigos model, co-founded by actor George Clooney, contributed to the agency’s spectacular Tequila gross sales in fiscal 2021 The drinks big noticed
Casamigos
1st July, 2021 by Alice Brooker Whereas the previous yr triggered many spirits classes to lose steam, agave spirits gained traction, boosted by superstar investments within the class. We current the highest seven manufacturers at their peak. Solely two Tequilas noticed a decline in gross sales on this yr’s rating In a yr the place
twenty third June, 2021 by admin After a traumatic 12 months, issues have been robust for the business. We have a look at the spirits which have recorded large development within the face of adversity as a part of our 2021 Model Champions report. Driving development: these 10 manufacturers have elevated their market share In
In 2020, Casamigos handed the million-case threshold In a 12 months that noticed many spirits classes lose traction with customers, agave spirits continued to choose up steam. In keeping with figures from Euromonitor, Tequila and mezcal registered 9.3% progress in 2020. This upward trajectory was undoubtedly aided by the excitement round celeb‐backed Tequilas, as singer
Celebrities such as The Rock and George Clooney have helped the stratospheric rise in popularity of Tequila and other agave spirits. But canny consumers will discern whether the stars have a real passion for the spirit. Dwayne ‘The Rock’ Johnson co-founded Teremana Tequila in March 2020 In 2013, actor George Clooney and his business partner,