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1st July, 2021 by Alice Brooker
Whereas the previous yr triggered many spirits classes to lose steam, agave spirits gained traction, boosted by superstar investments within the class. We current the highest seven manufacturers at their peak.
Solely two Tequilas noticed a decline in gross sales on this yr’s rating
In a yr the place many classes misplaced gross sales, the Tequila class registered a wholesome 9.3% development in 2020. Superstar-backed Tequilas performed an necessary position on this pattern, with singer Rita Ora, actuality TV star Kendall Jenner and actor Kevin Hart becoming a member of an rising variety of stars who’ve turn out to be the faces of Tequila and mezcal manufacturers. Whereas controversy surrounding cultural appropriation of superstar Tequila branding has reached the information, it hasn’t prevented an increase in shopper attraction in direction of the class.
The highest three manufacturers in our rating remained the same as in 2019.
Earlier this month, we launched our Brand Champions 2021 report outlining the gross sales of the world’s greatest spirits manufacturers. Primarily based on our findings, we’re counting down the biggest-selling agave spirits in the marketplace now.
Click on via the next pages to find the highest seven best-selling Tequilas of 2020, listed so as of their nine-litre-case gross sales.
Information listed is to at least one decimal place for ease of studying, however the proportion adjustments are based mostly on the total knowledge equipped to The Model Champions 2021 report.