PUBG: New State is all set to get unique music and a devoted internet sequence in India, Krafton has introduced whilst the sport developer goes massive on influencer advertising and marketing to hype the sport on the planet’s fastest-growing smartphone market. New State has not too long ago crossed the milestone of 40 million downloads and is because of get a slew of recent updates and options alongside.
Krafton companions Sony Music; proclaims internet sequence
Krafton has teamed up with Sony Music to make use of the track ‘Dangerous Boy x Dangerous Woman’ by pop singer Badshah to the battle royale sport. The South Korean writer has additionally kicked off a dance problem and introduced the launch of an internet sequence titled New State Chronicles for extra person engagement. These are the primary of many upcoming collaborations of Indian Pop music with PUBG: New State.
The track will probably be used solely in sponsored content material, promo movies, and streams and can function the anthem of the sport in India, Krafton stated in a press release. Furthermore, the corporate is teaming with rapper Raftaar for an unique track for PUBG: New State.
Krafton has roped in millennial celebrities and influencers like together with Awez Darbar, Kaneez Surka, Kubbra, Mortal, Mr Faizu, Raftaar, Rannvijay Singha, Rohan, Scout, The Nice Khali, and The Sound Blaze to present PUBG: New State its personal internet sequence titled New State Chronicles to characteristic in its three-part sequence that can premiere in December. The precise launch date is but to be revealed.
Different influencers and content material creators who’ve joined Krafton’s initiative to broaden PUBG: New State is Viraj Ghehlani, Bhuvan Bham, centered India, and Comedy Manufacturing unit.
A dance problem will probably be hosted the place members want to indicate off their dancing abilities by importing their New State dance movies utilizing the PUBG: New State filter on Instagram and utilizing #NewStateStyle and #PUBGNewState. Winners will probably be given Google Play Retailer Reward Playing cards value as much as $5,000 (roughly Rs. 3,74,500).
Final 12 months the federal government banned PUBG Cell within the nation. The sport writer earlier this 12 months determined to deliver its battle royale gameplay again to the Indian market with Battlegrounds Cell India (BGMI).
New State was launched not too long ago as a follow-up to PUBG Cell bringing Krafton’s widespread cellular sport at par with its PC/console model.