Bacardi has partnered with bars throughout the UK to supply Patrón Tequila-based Paloma cocktails from 23 to 30 August.
Bars in London and Manchester will participate within the UK’s first Patrón Paloma Week on the finish of August. The venues will provide their very own tackle the Tequila-based serve, alongside complimentary meals pairings on choose evenings.
The venues in London participating embody: Hacha, Café Pacifico, Homeboy, Annabel’s, Devil’s Whiskers, Maison Bab and London Cocktail Membership in Bethnal Inexperienced.
In Manchester, collaborating bars embody: Freight Island, Ducie Avenue Warehouse, Motley, Loopy Pedros, El Capo, Washhouse, Cottonopolis, and Luck Lust Liquor and Burn.
Moreover, the model will provide greater than 3,000 free Palomas by UK nightlife app Nightfall. London-based drinkers can get a complimentary Paloma at Barrio (Soho, Shoreditch, Brixton and Angel), Kosmpol (Chelsea) and The Misplaced Alpaca (Covent Backyard).
Bacardi will present bars with social media property to assist them promote the occasion, in addition to Patrón Paloma kits that includes grapefruit squeezers, fruit crates and Himalayan pink salt.
“The Tequila class is on hearth proper now – and the Patrón Paloma is especially scorching,” mentioned Claire Presland, model director for Patrón in Western Europe and Australia.
“It’s the right time to faucet into this rising pattern with our first-ever Patrón Paloma Week, and it’s improbable to be supporting our accomplice bars with the instruments they should make the Paloma an actual hit on their cocktail menus.”
The brand new activation is a part of Bacardi’s ongoing #RaiseYourSpirits initiative, which seeks to assist on-trade companions drive revenues and footfall as they reopen after the pandemic.
Earlier this month, the Tequila model named the top 10 UK finalists who will progress to the subsequent stage of the Patrón Perfectionists Cocktail Competitors 2021/22.