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Milestone Beverages HK takes on El Bandarra

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twenty third June, 2021 by Melita Kiely

Spanish apéritif model El Bandarra has signed a distribution cope with Milestone Drinks HK in Asia.

El Bandarra vermouth

El Bandarra is increasing its worldwide footprint

El Bandarra was established by brothers Alex and Albert Virgili, who based the beverage at their third-generation, family-owned vineyard in Spain, simply exterior of Barcelona.

El Bandarra is available in 4 variants: Rojo, Blanco and Rosé vermouths, and Al Fresco Apéritif.

Joe Milner, managing director of Milestone Drinks, stated: “We’re delighted to be bringing on board this genuine, high-quality, family-run model, which inserts completely into our portfolio of customer-centric wine and spirits manufacturers, sourced from a number of the most distinguished areas and suppliers throughout the globe.”

The El Bandarra vary is bottled at 15% ABV. Its packaging is a nod to Spain’s previous, when bartenders used to color the names of their tapas on the home windows of their venues, utilizing colored letters to draw shoppers strolling by.

Alex Virgili, founding father of El Bandarra, added: “After our successful landing in the UK, we’re very enthusiastic about becoming a member of the Milestone Drinks portfolio, taking El Bandarra to the following stage and delivering the great instances of the sunshine Barcelona apéritif to the entire Asia Pacific area.”

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