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Having first come to appreciable consideration because the front-woman of indie rock outfit Excessive Waisted, Jessica Louise Dye continues to impress and showcase her expertise by blazing her personal path and carving her personal path as Hiya Lightfoot. As an artist who provides pop an at-times a lot wanted highly effective punch, she’s a grasp at creating catchy hooks that convey a number of deeply advanced however in the end human feelings, and maybe nowhere is that this extra evident than on her newest single “Disgrace”, the video for which PopWrapped are delighted to premiere.
The video finds Hiya Lightfoot filtered by means of fuzzy graphics and collage-esque twists; extremely applicable given the edginess and always shifting dynamic of the monitor itself. It’s a music that that provides Hiya Lightfoot’s work a really three-dimensional taste, and serves as a powerful introduction to these as but unfamiliar along with her work.
Requested what her imaginative and prescient was when it got here to creating the video, Lightfoot shares: “I used to be closely impressed by dystopian futures and cyberpunk. I needed the video to be each lovely and entrancing, like a siren calling to sailors whereas nonetheless disturbing and anxious. The visuals act as a mirrored image of my very own fears. The by means of line of regularly working represents my very own motion of feeling chased by dangerous selections, errors and my previous.”
She provides of the look(s) she needed to painting and pay homage to: “For the styling I regarded to the cinematic universe of movies like Blade Runner, Johnny Mnemonic, and Ghost in a Shell. I pulled closely from tech put on, mixing in neon accents and kawaii hair styling. I shot the video myself round NYC. I loved being so palms on with the method. I additionally love any excuse to make use of NYC as a backdrop or on this case, a co-star of the video.”
As for the music itself, she concludes: “This music isn’t really about disgrace. It’s in regards to the assortment of feelings that observe. I attempt to contact on emotions of misery, distrust, powerlessness, and feeling nugatory. By way of the writing means of this music, I used to be capable of course of a few of my very own fears in regards to the future.”
Try the video for “Disgrace” above and for extra data on Hiya Lightfoot, observe her on Twitter and Instagram.