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With everybody doing actually every little thing from their cellphone – you might be studying this from yours! – it stands to motive that everybody who has any type of enterprise, small or giant, ought to have their very own cell app. However the price and know-how concerned may be intimidating and maintain the typical individual from even entertaining the thought. That’s the place enCappture is available in.
Based by Denise DiSano, a number one know-how entrepreneur with a deep understanding of know-how and product growth and a ardour for making know-how accessible to all, enCappture helps to “democratize cell apps” in order that anybody – even impartial musicians with restricted budgets – can afford to have an app; extensively thought-about a needed instrument in as we speak’s web and know-how pushed world.
DiSano’s observe file of making platforms to assist any and everybody transfer ahead in any and all elements of their lives and careers is spectacular; she co-founded Marked Private in 2012 and conceived their first engagement platform product, Invite Bandz, connecting bodily wristbands to a celebration host’s on-line private portal, which is now out there at over 500 retailers, together with Amazon and Celebration Metropolis. PopWrapped sat down with Denise DiSano to seek out out extra about enCappture, to find why having an app is necessary for companies and to learn the way her firm is making having an app a snap!
Inform us the way you began enCappture and the way it bridged over to the music business.
Comic story! enCappture was really born from a very completely different enterprise I conceived referred to as “Marked Non-public.” Marked Non-public was the primary on-line engagement platform of its form that related the digital to the bodily utilizing a product we referred to as “Invite Bandz.” It was a very cool idea the place as an alternative of a paper invitation you bought a cool wristband that gave you a code to have “entry” to the occasion, and all the data concerning the occasion by way of a web-based portal. The host had the power to place all of the occasion information on their very own private on-line occasion portal and create a “digital group” across the occasion… I believe this was even earlier than Fb Teams grew to become massive! We bought Invite Bandz to over 500 retailers, together with Amazon and Celebration Metropolis and it was an ideal success.
We began to have a number of small and medium sized companies, organizations and personalities coming to us and asking us to develop extra performance from the platform and app past simply the one occasion. Most of those of us didn’t have entry to the enterprise-level software program platforms that giant corporations had to assist develop and market their companies. We noticed an actual want on this market and wished to supply inexpensive communication and engagement know-how and instruments for them. We initially began with service based mostly companies and membership based mostly organizations however that rapidly grew to business actual property, skilled athletes, personalities and musicians.
Why is it necessary for a musician to have a cell app?
One of many largest issues is connection and proudly owning your viewers. So many instances individuals work so arduous to develop a following on a social media platform, solely to need to “Pay to Play” to achieve all their followers. Not simply that, there’s a great quantity of “Noise” in a feed and you’re in fixed competitors with all the opposite content material on the platform.
If in case you have your individual branded cell app you’ve got full management over your viewers’s consideration, you personal the platform and might curate the expertise you need to present for them and you’ve got a direct line of communication to them on the one gadget most folk have at arm’s size 25/7…their cellphone! What’s nice is you should utilize social media as a instrument to drive consciousness of the app and supply content material you don’t supply elsewhere, which is an unbelievable solution to drive downloads and adoption of the app.
What are the preferred options with musicians when utilizing their enCappture app?
Undoubtedly the direct communication facet – Push Notifications and Direct Messages. The power to have all of your followers on the app after which do push notifications to allow them to learn about new live performance occasions or music releases is priceless! Occasion calendars are additionally nice as you may put your complete occasion calendar on the app and even promote tickets immediately by way of the app!
The app additionally has the power to add music to allow them to let followers pattern music and even buy merchandise by way of the app. And you will get actual time analytics to seek out out what followers are actually listening to and loving. Weblinks can also be one other nice characteristic because it lets you map your net content material into the app so it appears to be like and feels native and also you don’t need to recreate the content material for two locations which is a big comfort. The entire concept is to have all of your content material in a single place so that you followers don’t need to go in every single place to see what you’re as much as! And having one place for them to congregate creates a extra related group. We even have photograph galleries and message board options the place followers can talk with the musician and one another round occasions or new music releases. All nice options to extend comfort and connection for followers.
In all probability for many impartial artists, the 2 largest hurdles for having their very own app is “it’s an excessive amount of time/power to create or use it” and “I can’t afford it.” Would you agree?
Humorous it’s best to say that as that’s precisely why enCappture exists, our platform and “Achieved For You” mannequin takes the time, complexity and admittedly the stress out of launching a cell app. We additionally present a “Cell coach” who works with you to create the app, populate the content material and even enable you handle it on an ongoing foundation to maintain it contemporary and interesting.
By way of price…it’s a fraction of the worth of a customized app. We run on an inexpensive month-to-month charge with a small upfront price to do the preliminary growth, and we will get your customized branded app up and operating within the app retailer in below 3 weeks!
For any musicians who’re curious on how they’ll begin their very own app with enCappture, what’s the easiest way to seek out out extra information?
Simply go to enCappture.com and e-book a fast name and in 20 minutes or much less we’ll present you ways we will launch your customized branded cell app that includes your music, in lower than 3 weeks. Stress-free!