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twenty third July, 2021 by Kate Malczewski
London-based drinks consultancy and artistic hub Crucible has launched EasyMixt, a shelf-stable citrus mix, to assist customers create bar-quality cocktails at house.
EasyMixt is touted as a ‘hack’ for at-home cocktails
At 12% ABV, the liquid is a mix of citrus distillates, acids and sugar.
It may be utilized in equal components with a spirit, offering what the model calls a ‘high-quality hack’ for a citrus-forward serve.
The product’s creation was spearheaded by Stu Bale, who founded Crucible in 2017. He developed Easymixt within the midst of England’s first Covid-19 lockdown final 12 months, as at-home cocktail making turned well-liked as a result of closure of the on-trade.
“During the last 12 months we lastly had the time to decelerate and focus, so we made it our mission to resolve the toughest a part of the cocktail-making course of – discovering steadiness,” Bale stated.
“Whether or not you combine it together with your favorite spirit or wish to burn up that dusty bottle of bizarre brandy that you just purchased again from vacation 10 years in the past, EasyMixt means you’ll be sipping on a pro-level cocktail with zero waste and minimal effort.”
EasyMixt is obtainable via Store Cuvée and easymixt.com, priced at RRP £20 (US$27.50) per 700ml.