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eighth July, 2021 by Kate Malczewski
Bermuda-based producer Bacardí has launched a restricted version rum infused with tropical fruit flavours.
The brand new expression from Bacardí was developed to be used in basic rum cocktails
Bacardí Tropical is a white rum flavoured with pineapple, coconut and guava.
At 35% ABV, the expression is advisable as a base for blended drinks.
Maria Galis, advertising director for Bacardí North America, stated: “It brings the pure fruit flavours of the Caribbean to basic rum cocktails just like the Piña Colada, Mojito or the Tropical Sundown, which is our tackle the Hurricane. Additionally it is simply as versatile and scrumptious when blended with juices or soda for a straightforward, vacation-worthy sip.”
The brand new variant was developed to faucet into the flavoured rum pattern. “At Bacardí, we all know that flavoured rum is the fastest-growing phase within the class,” Galis continued. “To provide folks a scrumptious new flavoured rum choice and get them enthusiastic about what is bound to be an unforgettable summer time, we created Bacardí Tropical.”
In line with Nielsen information cited by the model, tropical variants make up about 80% of latest progress in flavoured rum.
Bacardí Tropical joins a number of different fruit-flavoured rums within the producer’s portfolio, together with Coconut, Lime, Limón, Pineapple, Dragonberry, Raspberry and Mango. It’s accessible to buy for RRP US$12.99 from on-line retailer Drizly and at choose shops throughout the US.
Earlier this summer time, the model unveiled a range of rum-based canned cocktails.
Based mostly on the information collected in The Spirits Enterprise‘ 2021 Brand Champions report, Bacardí was among the many top 10 biggest-selling rums last year.