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Luxembourg-based Amber Beverage Group noticed natural gross sales enhance 11% final 12 months, boosted by its robust presence within the Baltics.
Moskovskaya Vodka-based onerous seltzers launched in January 2021
Amber Beverage Group (ABG), producer of manufacturers reminiscent of Rooster Rojo Tequila and Moskovskaya vodka, confirmed its web income reached €268.7 million (US$347.1m) in 2020. Nonetheless, volumes dropped 8.4% final 12 months because of the pandemic.
Natural working revenue for the total 12 months rose by 21% to €21.9m (US$26.8m).
Earnings earlier than curiosity, taxes, depreciation and amortisation (EBITDA) reached €31.2m (US$38.2m) in 2020, up 13%.
ABG mentioned its presence in core markets had been “strengthened” in 2020. In accordance with Nielsen information cited by ABG, the corporate holds the primary place within the distribution of drinks in Latvia, a prime 5 place in Estonia, and the primary and quantity two spots in essential spirits classes (whisky and brandy, respectively) in Lithuania.
Jekaterina Stuģe, CEO, Amber Beverage Group, mentioned: “The expansion of ABG has all the time been pushed each by natural development in our key markets and by the addition of latest enterprise alternatives. I’m actually pleased to see that regardless of the challenges within the business, ABG’s place in our core markets has strengthened in 2020.”
Million-case ambitions
The agency goals to promote a million nine-litre instances of Moskovskaya over the following 5 years. Moreover, the vodka model moved into hard seltzers this 12 months and can proceed to broaden its ready-to-drink (RTD) vary in 2021.
Moskovskaya additionally secured a multi-country company take care of Amazon.
ABG unveiled two new RTDs for its natural liqueur model Riga Black Balsam final 12 months.
A brand new design for Kah Tequila was additionally unveiled within the US, and noticed the model promote greater than 3,100 nine-litre instances within the fourth quarter. As well as, ABG acquired 220 hectares of agave fields to assist Tequila manufacturing.
ABG mentioned it could proceed to work in direction of its ambition to develop into one of many prime 10 spirits business gamers.
The corporate hopes to fulfill this purpose by way of ‘sensible model constructing, energetic administration of gross sales channels, increasing ABG e-ambition, additional funding in innovation, centered work on effectivity and effectiveness programmes, and capturing new enterprise alternatives’.
Final month, ABG renamed five of its distribution companies to strengthen the agency’s company identification.