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As The Strolling Useless approaches its closing season, the horror collection has named Sexton Single Malt as its official whiskey.
Strolling Useless broadcaster AMC Networks and Irish whiskey Sexton have agreed to accomplice for all three instalments of the present’s closing season, operating by late 2022.
The collaboration will function cocktail experiences, behind-the-scenes content material and customised retail choices drawing on the whiskey’s “rejoice life” tagline.
“A season-long partnership like this provides us so many significant alternatives to work together with and excite followers of The Strolling Useless,” mentioned Kim Granito, government vice-president of The Content material Room for AMC Networks.
Granito added: “The Sexton Single Malt is a model that’s completely aligned with the spirit and escapism of this collection, and we’re excited to collaborate throughout all 24 of those closing episodes in quite a lot of ways in which delight this extremely engaged and vibrant fan group.”
Sexton has additionally created a ‘cinematic’ advert, produced by inventive company Useless As We Know It and directed by RSA Movies’ Jake Scott, which is able to air throughout every of the collection’ eight episodes.
The marketing campaign focuses on the shortness of human life and the necessity for having fun with it. Presenting Sexton Single Malt as one of many ‘joys of dwelling’, the ad juxtaposes the grim illustration of life depicted in The Strolling Useless with the whiskey.
For the cocktail experiences, the model has teamed up with US-based Cocktail Courier to supply The Strolling Useless Cocktail Equipment.
The package includes a recipe for a cocktail known as Stay for At the moment, which mixes apéritif liqueur, grapefruit, blood orange and Sexton Single Malt – crafted from Irish malted barley and aged for 4 years in oloroso Sherry butts. The package retails at RRP US$64.99, and will probably be accessible from 22 August at cocktailcourier.com.
Lander Otegui, senior vice-president of selling for Sexton proprietor Proximo Spirits, mentioned: “The Sexton Single Malt and The Strolling Useless share a fan base that values a life properly lived. Our motto, ‘You may have a single life. Drink a single malt’ encapsulates that spirit.”
As a part of the collaboration, followers will be capable of ‘unlock’ unique collection content material from Sexton whiskey bottles, resembling low cost codes for merchandise.
Subsequent yr, whiskey followers can look ahead to the discharge of a restricted version bottle commemorating the partnership, in addition to contests and recipes.
Otegui concluded: “Because the official whiskey of The Strolling Useless, we’re excited to attach with the present’s monumental and constant followers over the extremely anticipated closing season, and supply them fan-focused experiences and limited-edition retail merchandise distinctive to our partnership.”
In 2018, Sexton Single Malt Whiskey received a Master medal for its bottle design in The World Spirits Masters Design & Packaging Masters.