Products You May Like
G’Vine proprietor Maison Villevert has bought a majority stake in Cognac maker Grosperrin to strengthen its place in ultra-premium spirits.
French distiller Maison Villevert mentioned Grosperrin is thought for its uncommon and small batch casks and ‘distinctive’ heaps, making the producer a ‘benchmark’ for classic Cognac.
Nouaison Gin maker Maison Villevert mentioned the settlement reveals its intention to steadiness white and brown spirits in its portfolio. Phrases of the deal haven’t been disclosed.
Jean-Sébastien Robicquet, founder and director of Maison Villevert, mentioned the 2 corporations share the “identical distinctive historical past and fervour for Cognac’s regional heritage” and the deal will assist the agency transfer additional into ultra-premium Cognac.
Based by Jean Grosperrin in 1992, the model claims to be the one remaining Cognac home primarily based in Saintes, which sits between the terroirs of Fins Bois and Borderies. Since 2004, the Cognac agency has been managed by Grosperrin’s son, Guilhem.
Robicquet added: “The synergies between our two homes are apparent and can permit us to develop our actions each in France and overseas and work collectively within the creation of an unique vary of French spirits.
“I like and respect the excessive requirements of Guilhem Grosperrin and the work completed by his household over the previous 30 years and Guilhem Grosperrin will stay on the helm of the eponymous firm.”
Each corporations will keep their current routes to market with Grosperrin persevering with to service its prospects. Maison Villevert mentioned it is going to look at alternatives by means of its ‘sturdy’ international distribution community.
Guilhem Grosperrin mentioned: “Maison Villevert is reinventing the world of spirits whereas preserving the values of excellence, respect for the id of heritage and knowhow. Values that we share and that we defend. It took me years to search out the appropriate accomplice, in a position so as to add worth to our work, whereas giving us the chance to strengthen our sourcing.
“Cognac Grosperrin is now at a turning level in its historical past, outdated shares are scarce and costs are hovering. Our inclusion within the Maison Villevert household permits us the opportunity of consolidating and perpetuating over time this household venture that I’ve been carrying for nearly 20 years and collectively we will proceed deciding on and ageing distinctive Cognacs and provide examples of true reflections of their unique terroirs and of distinctive acquainted histories.”
Maison Villevert additionally produces the La Guilde du Cognac brand in partnership with William Grant & Sons.
The Grosperrin acquisition follows Maison Villevert’s purchase of France’s Celtic Whisky Distillery in June 2020. Final month, Celtic Whisky Distillery released its first product in 20 years, a blended bottling referred to as Gwalarn.
Earlier this yr, the G’Vine gin proprietor acquired a majority stake in UK distribution company Paragon Brands.