World Whisky Brand Champion 2021: Woodford Reserve

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Woodford Reserve is trying to double its manufacturing capability

Whisky followers have seemed past Scotland for thrilling and revolutionary expressions coming from the likes of the US, Eire and Japan. Curiosity in world whisky has risen, and types have been fast to leap on traits akin to lengthy drinks and decrease‐ABV choices.

This 12 months’s World Whisky Model Champion title returned to an American model, after Canadian whisky Crown Royal stole the present final 12 months. This 2021 accolade went to Brown‐Forman’s Woodford Reserve Bourbon, which entered the million‐case ranks for the primary time in 2020, climbing by 13.6% to at least one million instances.

Mark Bacon, senior vice‐president and international model director for Woodford Reserve, attributed the model’s success to its “unwavering dedication to high quality. We intentionally crafted a Bourbon whose flavours would enchantment to whiskey drinkers worldwide.” The model’s largest market is the US, adopted by the UK. Bacon says: “We’re rising the world over, particularly in Europe and Australia, and are seeding our model in Asia. GTR can also be vital to our development.”

In March this 12 months, the corporate revealed plans to expand the Woodford Reserve Distillery in Kentucky, which is able to double its manufacturing capability to satisfy “rising demand” for the Bourbon model. The growth is predicted to be accomplished by summer time 2022.

It was an image of well being throughout American whiskey, with most manufacturers in development. Jim Beam continued its development trajectory, growing by 3.3% to 10.7m. Brown Forman’s flagship Tennessee whiskey Jack Daniel’s registered its first decline in 5 years (down by 8.1%), however its honey‐flavoured variant rose by 6.3%.

Within the Irish contingent, Tullamore Dew’s gross sales took a tumble, dropping by 17.1%, whereas class chief Jameson’s gross sales fell by 5%. Canadian whisky carried out barely higher, with Crown Royal surpassing 8m instances (up 3.2%), and minor declines for Canadian Membership and Black Velvet. Japanese whisky additionally skilled some optimistic development, with Suntory Spirits’ Kakubin and Torys manufacturers posting double‐digit will increase.

World whisky (figures: million 9l-case gross sales)