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World of Zing secures new accounts

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twenty fourth Could, 2021 by Kate Malczewski

London-based pre-batched cocktail specialist World of Zing has taken on eight new accounts, together with countryside resort chain The Pig.

World of Zing bottled cocktails

World of Zing cocktails will probably be served in The Pig resorts

The bottled cocktail firm can even present its drinks to the Marylebone resort Treehouse, Goodwood Lodge in Chichester, Champneys spa resorts, Thwaites resorts, Sri Lankan eatery Kolamba and burger eating places 7Bone and Patty & Bun.

In response to Pritesh Mody, who based World of Zing in 2014, the brand new enterprise is a welcome change of tempo following a troublesome 12 months.

“After taking an enormous hit in gross sales originally of the pandemic, we couldn’t be happier to share this information,” he mentioned. “It’s an honour to have the ability to produce modern, pre-batched cocktails for therefore many properly revered hospitality operators.”

World of Zing provides cocktails to greater than 250 websites throughout 20 hospitality teams. The corporate has beforehand created bottled cocktail choices for London resorts equivalent to The Langham and the Lincoln Plaza and designed menus for eating places including UK chains Rosa’s Thai Café and Carluccio’s.

Mody defined the attraction of pre-batched cocktails in 2019, citing pace of serve and consistency as main advantages: “Customers need cocktails greater than ever. So whether or not a shopper turns up at 2pm on a Tuesday or 9pm on a Friday evening, the primary bartender doesn’t must be onsite for that shopper to get the identical high-quality cocktail expertise.

“Within the drinks trade specifically, workers are so transient and transfer so rapidly, and the standard depletes,” he mentioned. “And for a lot of massive teams, it’s all about numbers and spreadsheets, and we offer the good thing about slotting straight in and the operator is aware of precisely the place they sit financially with their cocktail providing.”

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