Food & Drink

Whisky Me gains £75,000 investment on Dragons’ Den

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Entrepreneurs Thomas Aske and Tristan Stephenson secured a £75,000 (US$105,000) funding on hit BBC programme Dragons’ Den for his or her whisky pouch subscription membership, Whisky Me.

Whisky Me secured £75,000 on BBC present Dragons’ Den

Broadcast within the UK final evening (13 Could) on BBC1, Aske and Stephenson secured the funding from three of the dragons – Deborah Meaden, Peter Jones and Tej Lalvani.

All three dragons made a suggestion for Whisky Me, with Aske and Stephenson finally negotiating a joint funding with all three traders.

The deal noticed Aske and Stephenson – additionally the founders of London bars Worship Road Whistling Store and Black Rock – settle for £75,000 for a 15% share of Whisky Me, cut up equally between Meaden, Jones and Lalvani.

Meaden stated: “Thomas and Tristan got here into the den with an incredible pitch, and it was clear that they work very well collectively and know the whisky market – I knew I wished to be a part of the Whisky Me journey.”

Jones was equally enthusiastic concerning the deal.

He stated: “I’ve been ready for an incredible whisky enterprise to come back into the den. Now one has and I’m excited to see Whisky Me attain its full potential.”

Whisky Me was established in 2017, designed to ‘demystify’ the whisky class and get high liquid to newcomers and connoisseurs alike.

Subscribers obtain a 50ml letterbox-friendly pouch each month, with data and a reside on-line tasting, in addition to unique reductions and rewards.

Aske commented: “We’ve seen an enormous shift within the final 12 months in direction of higher consuming at dwelling, which is a pure response to lots of our favorite bars and pubs being closed.

“With this funding we will develop Whisky Me additional, introducing wonderful whisky to an even bigger viewers of curious drinkers in all places.”

SB just lately put collectively an inventory of top whisky subscription clubs for followers seeking to obtain drams straight to their doorways.

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