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We’re Beary Happy That a Build-A-Bear Documentary Is in the Works

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This information will you provide the heat and fuzzies.

Filmmaker Taylor Morden has begun manufacturing on a Construct-A-Bear Workshop documentary, E! Information discovered April 6. That is proper, we’re heading again to the place greatest mates are made.

The function size documentary—which has began manufacturing at Construct-A-Bear headquarters in St. Louis, Mo.—will hint the long-lasting model’s 25 yr journey from startup to cultural craze. The movie finds the corporate “navigating a tumultuous period for retail,” in accordance with the official description, and “will discover what dynamics led to 2021 turning into probably the most worthwhile yr within the firm’s historical past.”  

Director Morden’s earlier work consists of the 2020 Blockbuster documentary The Final Blockbuster, which examined the destructive results market adjustments had on the video retailer. In a press release, he shared that he was prepared to analyze the thrilling world of plushies.

“Going into this venture I’ve so many questions,” Morden mentioned. “What’s it about Construct-A-Bear that resonates with so many individuals? Why do individuals line as much as stuff their very own plush animals, once they should purchase them already stuffed? Can experiential retail save the shopping center as we all know it? Or is it too late?”

He continued, “I am hoping the viewers could have as a lot enjoyable as I do discovering the solutions!” 

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