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WarnerMedia has introduced Amit Malhotra on board because the managing director of HBO Max in Southeast Asia and India. Becoming a member of the corporate later this month, Malhotra will report back to Johannes Larcher, head, HBO Max Worldwide, and will probably be answerable for the rollout and administration of WarnerMedia’s direct-to-consumer platform in Southeast Asia.In his new position, he’ll instantly assume duty for the administration of HBO GO, WarnerMedia’s current OTT streaming service accessible in eight territories throughout Southeast Asia. Additional, sooner or later, he’ll spearhead the introduction of HBO Max in these territories and can lead WarnerMedia’s exploration of future alternatives to launch the streaming platform in extra markets, in addition to a possible future launch in India.
“Amit Malhotra’s expertise launching streaming providers in each mature and rising markets throughout Southeast Asia and the encircling area make him the perfect chief to plan and oversee the rollout of HBO Max and its expanded content material providing and platform expertise,” Johannes Larcher, head, HBO Max Worldwide, stated.
Previous to this, Malhotra not too long ago served as regional lead for Disney+ in Southeast Asia, the place he was answerable for overseeing the launch and operations of Disney’s streaming providers within the area, together with Disney+, Disney+ Hotstar and Hotstar. He additionally led the content material gross sales and distribution division as a part of The Walt Disney Firm’s direct-to client and Worldwide (DTCI) enterprise in South APAC and Center East, pivoting Disney’s linear enterprise within the area to streaming by working intently with native telcos and MVPDs, creating localised cost methods and creating deep content material studio relationships all through Southeast Asia.
Beneath Malhotra’s management, WarnerMedia expects to launch HBO Max in Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam sooner or later, together with an expanded content material providing for all the household and a premium new platform that will be hosted on HBO Max’s tech stack, offering a extra secure and constant streaming expertise than HBO GO. Malhotra may even be answerable for exploring potential alternatives to launch HBO Max in new and fast-growing Asian streaming markets comparable to India. “WarnerMedia’s manufacturers together with DC Universe, HBO and Cartoon Community are extraordinarily fashionable with passionate followers and audiences throughout this area. With a give attention to shoppers our purpose will probably be to convey all of those manufacturers and content material collectively in an thrilling new world class streaming expertise as we transfer into the longer term with HBO Max,” Amit Malhotra
The HBO Max workforce in Southeast Asia will construct on the partnership with Clement Schwebig, managing director, India, Southeast Asia, and Korea for WarnerMedia, and members of his workforce together with Magdalene Ew (Head of Content material) and Yasmin Zahid (Head of Distribution), in addition to Leslie Lee (Head of Youngsters, APAC), in a collaboration that’s pivotal to the success of HBO GO and HBO Max within the area.
David Simonsen, who has performed an essential position within the development of HBO GO in Southeast Asia up to now, will proceed to make a big contribution to WarnerMedia’s direct-to-consumer efforts within the area, and can work intently with Amit as a part of his govt management workforce.
HBO Max has seen important success since launching in Might of final yr, including 11.1M HBO/HBO Max subscribers within the U.S. as of the top of Q1 2021. The platform will roll out in 39 territories throughout Latin America and the Caribbean on June 29, and HBO’s current OTT providers in Europe are scheduled to be upgraded to HBO Max later this yr. By the top of 2021, HBO Max is anticipated to be accessible in 61 world markets.
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