VMLY&R India appoints Mukund Olety as chief creative officer

His mandate will embrace bolstering the company’s inventive capabilities

World model and buyer expertise company VMLY&R has appointed Mukund Olety as its chief inventive officer with speedy impact. Olety will probably be part of VMLY&R India’s senior management council and have a twin reporting line into Anil Nair, CEO of VMLY&R India and Valerie Madon, chief inventive officer, VMLY&R Asia. His final project was with BBDO China as group inventive director.

Earlier than becoming a member of VMLY&R, Olety led inventive groups at BBDO China on Mars Wrigley, Visa, and Volkswagen. A tenured company skilled, he has additionally beforehand partnered with Ogilvy in Beijing to create digital and built-in campaigns for Nestle and Audi.

With expertise in India, China, and South-East Asia; Olety, on the rudder of the inventive workforce, will probably be instrumental in creating and strengthening the inventive capabilities in India in tandem with VMLY&R’s positioning of making linked manufacturers that add worth for shoppers by harnessing creativity, expertise, and tradition. His mandate will embrace driving the company’s inventive imaginative and prescient and nurturing its inventive expertise.

“VMLY&R has a potent mixture of creativity, expertise, tradition, and commerce. That’s the whole lot it is advisable to create linked manufacturers for the brand new age. What bowled me over was the ambition that Anil and the workforce have for the India workplace. With trade legends like Tripti, Valerie and Anil on the helm, there may be not a greater group of individuals I need to take this experience with. I’m trying ahead to creating linked, future-facing and superior work for our key shoppers and types,” Olety mentioned.

“Mukund has in depth expertise engaged on each native and international manufacturers and dealing at each Indian and worldwide ranges. This grasp of each, coupled along with his ardour for creativity, makes him an impressive addition to the VMLY&R household,” Nair added on the appointment.

With a profession spanning practically 20 years, Olety has additionally had stints with companies similar to Leo Burnett- Malaysia, O&M India, JWT, DDB Mudra and has labored on a bunch of reputed manufacturers similar to Mercedes, McDonald’s, Carlsberg, Samsung, Durex, Unilever, Maxis Telecom, Nike, ESPN, Bingo and Coke, amongst others.

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