In this article, we’ll walk you through some of the top New Year’s business resolutions for small businesses in 2021.
Blogging is one of the foremost powerful ways of growing your business. It offers many benefits, as you’ll attract a replacement audience to your site, help visitors with valuable content, build your brand, and establish authority. Not only that, but blogging can increase your program presence and increase web traffic. As more of your articles start ranking on search engines like Google and Bing, you’ll get more visitors. meaning more chances of converting people into customers.
So, if you don’t have a blog on your website, then now’s the right time to start out. That’s because marketers that specialize in blogging are 13X more likely to urge a positive return on investment (ROI).
And to assist you out, inspect this guide on the way to start a blog.
2. Make Data-Driven Decisions
Another business New Year resolution you’ll make is fixing Google Analytics on your website to raised understand your visitors.
Google Analytics may be a web analytics tool that helps you see how people interact together with your site, which pages they view, where they’re from, and more.
It provides valuable data for deciding and you do not need to believe your best guess to seek out out which strategies are working. Discover content topics that are performing, which keywords people use to seek out your site, then create a business strategy using data.
And if you’ve got a WordPress website, then MonsterInsights helps you connect Google Analytics without editing code. It’s the simplest Google Analytics plugin for WordPress that allows you to view reports inside your dashboard and offers many features.
You get events tracking right out of the box, like file download tracking, affiliate link clicks, outbound link tracking, and more.
MonsterInsights also offers advanced features like eCommerce tracking, form tracking, custom dimensions, and much more through its powerful addons.
Follow our guide on the way to add Google Analytics to WordPress the proper way.
3. Optimize Your Site for Search Engines
Did you recognize that 51% of traffic is driven by organic search compared to other channels? So, another important New Year resolution for your business should be to specialize in program optimization (SEO).
By performing on SEO, you’ll improve your visibility and rank for various keywords on program result pages (SERPs). the upper your rankings, the more clicks, and traffic you’ll get.
But getting started with SEO is usually be a challenge for several business owners, as there are over 200 Google ranking factors.
So, the primary thing to try to do is checking out which search terms your site is already ranking on. And if you’ve got a WordPress site, then using MonsterInsights, you’ll easily view your top 50 Google search terms inside your admin area alongside their click-through rate (CTR) and average position.
Next, you’ll find low hanging fruits, which are search terms that are on the brink of reaching the highest 10 SERPs, and everyone they have maybe a little push. as an example, you’ll change the page title, meta description, increase keywords within the content, and use them within the image alt text.
As for keywords that are already ranking high, you’ll perform keyword research and find similar search terms to focus on on the web site.
While keywords are only one part of SEO, there are other factors you’ll need to check out. inspect this ultimate SEO guide for more details.
4. Build an Email List
If you’re looking to grow your business in 2021, then building an email list should be one of the highest resolutions because email marketing can generate a 4,400% ROI. Emails are great for sending targeted messages, promotional offers, and inform users about new releases, products, and blogs.
But the toughest challenge business owners face is building an email list. But don’t worry, there are some ways you’ll get people to subscribe to your emails. To start, you’ll create a sign-up form and place it within the sidebar.
Or you offer free downloadable content like eBooks, PDF files, reports, articles, and videos in exchange for the user’s email address.
And the best tool to assist you to grow your email list is OptinMonster. It’s the simplest lead generation and conversion optimization tool within the market.
Plus, OptinMonster offers exit-intent technology. you’ll convert your abandoning visitors into leads by showing a popup as they’re close to leaving your website.
Check out these highly effective ways to grow your email list for more ideas.
5. Create a Following on Social Media
Social media is a useful asset to possess in 2021. If you’re not using social media for promoting your business and building a following, then you’re missing out.
Social platforms like Facebook, Twitter, Instagram, YouTube, and Pinterest are excellent places to interact and have to interact with customers and other users.
You can build brand awareness, generate leads, create a community, provide customer support, and market your content and products through social media.
now there are some ways you’ll increase social followers.
You can run a giveaway on your website and rewards visitors with more entries for following you on different channels and referring a lover.
Or display social icons within the sidebar to encourage users to follow you on various platforms. And at the top of every article, you’ll suggest readers follow you on social media to urge the newest updates and blogs.
6. Keep an eye fixed on Your Competitors
Do you know what your competitors are up to? What marketing strategies they’re using or which content topics they’re covering?
In 2021, you’ll make a business New Year resolution to ethically spy on your competitors and stay before the sport. There are alternative ways to stay on an eye fixed on your competition.
For starters, follow them on social media, signup for their newsletter, and found out Google Alerts to urge notifications once they publish new content. you’ll also use SEO tools to uncover top organic and paid keywords, traffic sources, high traffic pages, backlinks, and far more.
7. Provide Live Chat Customer Support
Having excellent customer support is vital for any successful business. But what if you’ll make it even better in 2021?
A simple way of doing that’s resolving your customer’s queries in real-time. And you’ll do this by adding live chat support to your website. It helps you offer instant support to visitors, answer their questions, and resolve their issues.
Besides that, live chat also can boost conversions and reduce cart abandonment. you’ll help customers in selecting the proper product or assist them during checkout. And with live chat, you’ll better understand your audience and study their pain points.
To get started, choose between a number of the simplest live chat software and plugins.