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fifteenth July, 2021 by Kate Malczewski
Our rating of top-selling spirits skilled a shake-up this yr as a result of influence of Covid-19 and the addition of newly reporting manufacturers. We depend down the world’s largest gamers within the business.
The entire spirits class was down 8.7% by quantity final yr
In 2020, because the pandemic disrupted so many points of on a regular basis life, the spirits business confronted a mountain of challenges, together with the closure of the on-trade and the decimation of journey retail channels.
These obstacles resulted in a dismal yr for the entire spirits class, with quantity gross sales dropping by 8.7% (Euromonitor Worldwide). In the meantime, most main spirits classes additionally suffered quantity declines.
Nonetheless, there have been just a few glimmers of positivity among the many world’s best-selling manufacturers in 2020, as three of the largest gamers managed to ship spectacular development.
Based mostly on the info in our 2021 Brand Champions report, we’ve analysed the performances of the top-selling spirits and ready-to-drink (RTD) merchandise globally.
Just a few enormously well-liked spirits are conspicuously absent from our leaderboard this yr, as two manufacturers – a soju and an RTD – reported their volumes to The Spirits Enterprise for the primary time, edging out the competitors.
Learn on to find the highest 10 best-selling spirits manufacturers, listed so as of their nine-litre case gross sales.
Information is listed to at least one decimal place for ease of studying, however the share modifications are based mostly on the total information provided to The Model Champions 2021.