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fifth July, 2021 by Melita Kiely
A story of two halves might be seen the world over’s million-case-selling Cognacs and brandies, as some struggled by way of 2020 and others flourished. Right here, we discover the ten greatest manufacturers.
We rely down the ten biggest-selling Cognac and brandy manufacturers from 2020
For Spiros Malandrakis, head of analysis – alcoholic drinks at Euromonitor Worldwide, the Cognac class’s deal with China and the US was an necessary technique for its 2020 efficiency.
“Within the case of Cognac, it’s specializing in China, and China has been on a large restoration already, quickly to be reaching 2019 ranges doubtlessly by the tip of this 12 months or early subsequent 12 months,” Malandrakis mentioned.
“China is witnessing a a lot stronger bounce again [than other nations] because it’s probably not had any extra lockdowns; primarily, China is coming from the longer term, it’s what is going to occur in different nations as soon as in addition they bounce again.”
In the meantime, within the wider brandy sector, innovation has given the class a much-needed enhance. On the high finish of the section, brandy producers had a tough time sustaining gross sales in 2020, with most manufacturers reporting a lower in volumes.
Nonetheless, there have been just a few that managed to cling on to their pre-pandemic gross sales – and a few that had been capable of construct on their efficiency.
Over the next pages, we rely down the ten biggest-selling Cognacs and brandies shifting multiple million nine-litre circumstances yearly.
Information is listed to at least one decimal place for ease of studying, however the proportion modifications are based mostly on the complete knowledge provided to The Brand Champions 2021.