‘Single suburbanites’ are accountable for nearly one-third of on-line Tequila and mezcal gross sales, in response to the inaugural Thirstie Digital Client Insights report.
Thirstie is an e-commerce and knowledge options supplier for beverage alcohol manufacturers. Its new digital report focuses on Tequila and mezcal, and has been designed to disclose the web procuring behaviours of alcohol shoppers.
The findings had been compiled from greater than 1,000 shoppers throughout the US between August 2020 and August 2021, who bought Tequila and/or mezcal by way of Thirstie’s business platform.
The report reveals 30.2% of on-line Tequila and mezcal gross sales had been positioned by ‘single suburbanites’.
Single urbanites had been accountable for 17.9% of gross sales, whereas retirees contributed in direction of 12.6% of gross sales. Rich small households made up 24.7% of gross sales and huge households had been accountable for 14.6% of gross sales.
Devaraj Southworth, Thirstie CEO and co-founder, stated: “We’ve seen the large affect knowledge has on particular person manufacturers and their progress.
“Whereas every Thirstie model’s client knowledge is restricted to them, we need to present a holistic view of the developments we’re seeing in regard to on-line client behaviours throughout every class.
“As a knowledge intelligence firm, our objective is to assist paint a transparent image for manufacturers all through the business to grasp and join with shoppers in a extra environment friendly method.”
Additional takeaways from the report embody that high-income mother and father like to purchase premium alcohol, single suburban patrons have extra various tastes, and gift-giving is hottest amongst single urbanites, accountable for 27.66% of gift-giving purchases for the class.